Campaign Performance Analyst

2 weeks ago


Dearborn, Michigan, United States Ford Motor Company Full time

Job Overview
At Ford Motor Company, we are dedicated to shaping the future of mobility and enhancing the way the world moves. Our Marketing, Sales & Service division plays a crucial role in upholding Ford's reputation as a leader in vehicle innovation and mobility solutions, while ensuring a reliable customer experience.

Role Summary
As a Campaign Performance Analyst, you will collaborate closely with various teams, including Marketing, Sales & Service, advertising agencies, media partners, and internal departments to evaluate and convey insights regarding campaign performance.

Key Responsibilities
Your primary duties will include:

  • Managing essential external partnerships that contribute to media reporting.
  • Driving core insights and narratives to enhance advertising effectiveness.
  • Creating and coordinating comprehensive reports for management and business units.
  • Collaborating with external data partners, agencies, and vendors to facilitate data collection, reporting, and campaign tagging.

Qualifications
To be successful in this role, you will need:

  • A Bachelor's Degree in Marketing/Advertising, Business Administration, Communications, Public Relations, Political Science, Economics, Engineering, Statistics, or Computer Science.
  • A minimum of 3 years of experience that includes:
    • Analysis experience, working with multiple stakeholders, and supporting complex decision-making processes.
    • Experience in advertising, marketing analytics, and/or digital media planning.

Preferred Skills
While not mandatory, the following skills will be advantageous:

  • Knowledge of Media Planning, Communications, and Advertising Theory.
  • Statistical knowledge that is foundational to the role.
  • Project management skills with the ability to manage complex analyses.
  • Excellent communication skills, enabling effective interaction with all levels of users and technical resources.
  • Experience working with external technology consultants in both strategic and tactical contexts.
  • Ability to work collaboratively within a team and manage workflows effectively.
  • Capability to multitask and handle multiple assignments simultaneously.
  • Proven ability to think strategically and analytically while executing tasks decisively.
  • Skill in integrating data and findings from various areas to present a comprehensive view.
  • Ability to anticipate and address challenges swiftly in a dynamic environment.

Work Environment
Ford Motor Company is committed to offering a diverse and inclusive workplace. We provide a range of benefits, including medical, dental, and vision coverage, flexible family care days, tuition assistance, and a vehicle discount program for employees and their families.

We are an Equal Opportunity Employer and welcome applications from all qualified individuals, regardless of race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.


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