Content Marketing Specialist

5 days ago

Washington, Washington, D.C., United States Arena Stage Full time
Job Description

Position Overview:

Arena Stage is seeking a highly skilled Content Marketing Specialist to join our marketing team. This role is responsible for developing, executing, and optimizing effective communication plans across various channels. The ideal candidate will have proven experience designing and managing campaigns, including developing drip campaigns that engage and convert target audiences.

Key Responsibilities:

  • Develop, execute, and optimize campaigns, including newsletters, promotional communications, and more.
  • Utilize marketing automation tools to create automated and drip campaigns that enhance customer journeys.
  • Create compelling and engaging content for various communications, ensuring consistency with brand voice, style, and messaging guidelines.
  • Collaborate with internal teams to design and build digital assets that support campaign goals.
  • Utilize A/B testing and other optimization techniques to improve open rates, click-through rates, and conversion rates.
  • Manage databases and segmentation to ensure targeted and personalized communication with various audience segments.
  • Monitor and analyze campaign performance using analytics tools; prepare regular reports and provide actionable insights and recommendations for continuous improvement.
  • Develop and maintain a content calendar for marketing initiatives, ensuring alignment with overall marketing and business objectives.
  • Coordinate with teams to align messaging and drive cohesive marketing strategies across channels.
  • Stay up-to-date with industry trends, tools, and best practices in content creation, analytics, and marketing.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in content creation, digital marketing, or a related field.
  • Proven experience in writing compelling content in various tones and voices for different audiences.
  • Strong understanding of marketing best practices, including deliverability, list management, segmentation, and regulations.
  • Experience with marketing automation platforms.
  • Proficiency in data analysis and using insights to optimize marketing campaigns.
  • Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
  • Excellent communication and interpersonal skills, with a strong ability to collaborate across teams.

Working Conditions:

  • Typical office environment with occasional travel for events and other engagements.
  • Flexibility to work outside of regular business hours as needed.
  • Hybrid working environment with 3 days in the office and 2 optional remote days.

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