Senior Product Marketing Lead
3 weeks ago
Job Summary
Fairmarkit, the intelligent sourcing platform empowering organizations to efficiently purchase goods and services, is seeking a Senior Product Marketing Manager to drive positioning and messaging. This key role will understand key personas and collaborate with cross-functional partners to engage prospective buyers and customers.
About Fairmarkit
Fairmarkit promotes competitive bidding while reducing manual work within existing processes. Recognized by Gartner and IDC, we are backed by strategic investors like GGV Capital, Insight Partners, 1984.VC, and Newfund.
Responsibilities
- Develop and continuously update buyer personas
- Create a detailed buyers journey to inform storytelling and content creation
- Collaborate with demand generation and creative teams to create TOFU and MOFU content and marketing campaigns
- Support partner sales channel with content and messaging as they grow our reach into the ICP
- Own customer marketing and engagement, especially with product release cadences, news, and updates
- Work cross-functionally to gather and use competitive intelligence to improve our messaging
- Develop product data sheets and solutions content for the customer success and sales team
- Engage with industry analysts to showcase our product and solicit feedback
Benefits
The annual compensation range for this position is between $127K-170K, depending on years and depth of experience. We are an equal opportunity employer and select individuals best matched for the job based on job-related qualifications.
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