Data Scientist for B2B Marketing Optimization
6 days ago
We are seeking a highly skilled Data Scientist to join our AWS Marketplace Marketing team. As a key member of our team, you will be responsible for developing data-driven solutions to optimize our marketing efforts across messaging, channels, and features.
Your primary focus will be on creating predictive models to improve campaign targeting, segmentation, and budget allocation, maximizing efficiency and conversion rates. You will work closely with stakeholders in marketing, product, engineering, and sales to enhance customer engagement relevance, predict customer needs, and measure marketing impact.
Key Responsibilities:
- Develop and maintain sophisticated attribution models to accurately measure the impact of marketing channels and optimize cross-channel marketing strategies.
- Apply causal inference techniques such as double robust regression, propensity score matching, and other econometric models to quantify the true impact of marketing initiatives.
- Create predictive models to estimate customer lifetime value (CLV) and inform strategies for customer acquisition, retention, and upsell opportunities.
- Partner with marketing teams to design, execute, and analyze A/B tests and controlled experiments that optimize campaigns and marketing efforts.
- Design and implement data-driven segmentation strategies to identify customer personas and personalize marketing communications at scale.
- Build models to prioritize high-quality leads for sales teams, improving sales efficiency and conversion rates.
- Analyze complex data sets and transform them into actionable insights that inform marketing strategy and drive business results.
- Understand buyers' journeys across a marketplace of solutions and provide recommendations on how to better meet customer needs and enhance the customer experience.
AWS Marketplace enables enterprises and startups to discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. Our team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions.
What We Offer
- An estimated salary range of $150,000 - $200,000 per year, based on your qualifications and experience.
- A dynamic and inclusive work environment where you can learn, grow, and make a meaningful impact.
- A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
- The opportunity to work with cutting-edge technologies and contribute to innovative projects that shape the future of cloud computing.
- A culture that values diversity, equity, and inclusion, with ongoing events and learning experiences to help you thrive.
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