Data Scientist for B2B Marketing Optimization

6 days ago


Étreux, Hauts-de-France, United States Amazon Full time
About the Role

We are seeking a highly skilled Data Scientist to join our AWS Marketplace Marketing team. As a key member of our team, you will be responsible for developing data-driven solutions to optimize our marketing efforts across messaging, channels, and features.

Your primary focus will be on creating predictive models to improve campaign targeting, segmentation, and budget allocation, maximizing efficiency and conversion rates. You will work closely with stakeholders in marketing, product, engineering, and sales to enhance customer engagement relevance, predict customer needs, and measure marketing impact.

Key Responsibilities:

  • Develop and maintain sophisticated attribution models to accurately measure the impact of marketing channels and optimize cross-channel marketing strategies.
  • Apply causal inference techniques such as double robust regression, propensity score matching, and other econometric models to quantify the true impact of marketing initiatives.
  • Create predictive models to estimate customer lifetime value (CLV) and inform strategies for customer acquisition, retention, and upsell opportunities.
  • Partner with marketing teams to design, execute, and analyze A/B tests and controlled experiments that optimize campaigns and marketing efforts.
  • Design and implement data-driven segmentation strategies to identify customer personas and personalize marketing communications at scale.
  • Build models to prioritize high-quality leads for sales teams, improving sales efficiency and conversion rates.
  • Analyze complex data sets and transform them into actionable insights that inform marketing strategy and drive business results.
  • Understand buyers' journeys across a marketplace of solutions and provide recommendations on how to better meet customer needs and enhance the customer experience.
About the Team

AWS Marketplace enables enterprises and startups to discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. Our team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions.

What We Offer

  • An estimated salary range of $150,000 - $200,000 per year, based on your qualifications and experience.
  • A dynamic and inclusive work environment where you can learn, grow, and make a meaningful impact.
  • A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
  • The opportunity to work with cutting-edge technologies and contribute to innovative projects that shape the future of cloud computing.
  • A culture that values diversity, equity, and inclusion, with ongoing events and learning experiences to help you thrive.


  • Étreux, Hauts-de-France, United States Amazon Full time

    Are you a data-driven marketing expert with a passion for driving business growth? We're looking for a Senior Marketing Analytics Lead to join our team at Amazon and play a key role in optimizing our marketing efforts across the AWS Marketplace.About the RoleThis is an exciting opportunity to leverage your expertise in marketing analytics, machine learning,...


  • Étreux, Hauts-de-France, United States ZipRecruiter Full time

    About the Opportunity: We are seeking a seasoned Data Scientist to drive deep insights and inform our customer acquisition strategy. Reporting to our VP, Data Science, and Analytics, you will collaborate closely with marketing, product, and business leaders to run analyses, build attribution models, and design experiments to identify efficient channels and...


  • Étreux, Hauts-de-France, United States Wayfair Full time

    Wayfair is a leading online retailer of home goods, seeking highly motivated and skilled Data Scientists to join our Pricing, Profitability, and Demand Forecasting team in Boston. As a Data Scientist Intern, you will have the opportunity to work on exciting projects that drive business decisions and impact customer behavior.About UsAt Wayfair, we believe...


  • Étreux, Hauts-de-France, United States Amazon Full time

    Job OverviewWe are pioneers in areas such as recommendation engines, product search, eCommerce fraud detection, and large-scale optimization of fulfillment center operations.The AWS Industries Team at AWS helps AWS customers implement Generative AI solutions and realize transformational business opportunities for AWS customers in the most strategic industry...


  • Étreux, Hauts-de-France, United States Chewy Full time

    At Chewy, we are looking for an AI Research Scientist to join our Sponsored Ads team. This is a unique opportunity to drive innovation in ecommerce advertising and make a significant impact on customer experience.Company OverviewWe are a leading online retailer of pet products and accessories. Our mission is to provide the best possible experience for our...


  • Étreux, Hauts-de-France, United States NTT DATA, Inc. Full time

    Data Engineer Position at NTT DATAWe are seeking a skilled Data Engineer to join our team at NTT DATA, Inc. in the United States. As a member of our data engineering team, you will play a critical role in designing and implementing innovative data solutions that drive business growth.About the JobThe successful candidate will have 3+ years of experience in...


  • Étreux, Hauts-de-France, United States Mindtech Full time

    Mindtech, a leading software outsourcing solutions provider, is bridging the gap between Latin American talent and global companies.We are seeking a Data Scientist to join our Boston-based team and contribute to the development of cutting-edge AI technologies.As a Data Scientist at Mindtech, you will be part of a diverse and talented global team working on...


  • Étreux, Hauts-de-France, United States Acxiom Full time

    About Us">At Acxiom, we are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology.">We believe in building an exciting workplace where associates feel highly motivated and want to engage every single...


  • Étreux, Hauts-de-France, United States Best Buy Full time

    Job SummaryWe are seeking an experienced Senior Data Scientist to join our team at Best Buy. As a key member of our Data Science team, you will work collaboratively with Product and Engineering to deliver solutions that drive quality and efficiency in care delivery.The successful candidate will play a crucial role in improving healthcare outcomes by...

  • Data Scientist

    5 days ago


    Étreux, Hauts-de-France, United States Study International Full time

    Job OverviewEpsilon, a global advertising and marketing technology company, is seeking an experienced Data Scientist - Big Data Engineer to join our team. As a key member of our engineering team, you will play a critical role in designing and implementing practical, maintainable project solutions.Job Responsibilities80% of time spent on actual coding,...


  • Étreux, Hauts-de-France, United States ZipRecruiter Full time

    Job DescriptionWe're seeking a talented Data Scientist to join our team, leveraging data science techniques to drive innovation and influence business strategies. As a key member of our analytics group, you'll collaborate with cross-functional teams to turn data into valuable insights.Key Responsibilities:Data Analysis and Modeling: Analyze large datasets to...


  • Étreux, Hauts-de-France, United States RIT Solutions, Inc. Full time

    Data Scientist and AI Consultant At RIT Solutions, Inc., we are seeking an experienced Data Scientist and AI Consultant to join our team. The ideal candidate will have a strong background in AI and Machine Learning, with a minimum of 3 years of experience in this field. They will be responsible for providing expert-level guidance on AI and Machine Learning...


  • Étreux, Hauts-de-France, United States Aquent Full time

    Aquent seeks a skilled Data Scientist and Risk Analyst to join their team in this Machine Learning Engineer role. This position is ideal for an individual who can apply data science and machine learning analytics to support risk-based operational decisions.About the RoleThe contractor will develop models and insights to drive risk-informed decision making...


  • Étreux, Hauts-de-France, United States Bridge Technologies and Solutions Full time

    We are seeking a highly skilled Data Scientist to join our team at Bridge Technologies and Solutions. The ideal candidate will have a strong background in data analytics, machine learning, and software development.Job DescriptionAs a Data Scientist, you will be responsible for developing and implementing data-driven solutions that drive business growth and...


  • Étreux, Hauts-de-France, United States Chewy Full time

    **About Us:**At Chewy, we're on a mission to become the most trusted and convenient online destination for pet parents. We measure our success by the happiness of those we serve, not just by the amount of supplies delivered.**Our Opportunity:**We're seeking a seasoned Director, Data Science to lead our Sponsored Ads team in improving customer experiences and...


  • Étreux, Hauts-de-France, United States TetraScience Full time

    About the RoleWe are seeking a Senior Technical Product Cloud Marketing Lead to join our team at TetraScience. As a key member of our product marketing organization, you will play a critical role in developing and executing go-to-market strategies for our cloud data science platform.As a seasoned product marketer with expertise in data/cloud product...


  • Étreux, Hauts-de-France, United States oilandgas Full time

    Job DescriptionWe are seeking a Sr. Marketing Ops Mgr. to join our B2B Marketing team overseeing BizOps & Special Funding Programs.About the RoleThis senior-level position will be responsible for working with our team to enhance efficiency using technology, produce forecasting, budget/investment optimization models, goaling proposals, and oversee joint GTM...


  • Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Full time

    Senior Data Scientist - Clinical OperationsWe are seeking a highly skilled Senior Data Scientist to join our team in Vertex Pharmaceuticals. As a Senior Data Scientist, you will play a key role in conceptualizing, developing, and deploying data science solutions for business problems. Your primary focus will be on the creative use of diverse data sources to...


  • Étreux, Hauts-de-France, United States Seismic Full time

    Unlock Your Potential as an AI Architect and Principal Data Scientist at SeismicWe are seeking a highly skilled AI Architect and Principal Data Scientist to join our team at Seismic. As a key technical leader, you will drive innovation in the SaaS industry and shape the future of AI.About the Role:You will define and drive AI technology and architectural...


  • Étreux, Hauts-de-France, United States TBWA\Chiat\Day Full time

    Company Overview">TBWA\/Chiat\/Day is seeking a strategic and results-oriented leader to drive top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee digital strategy, including SEO, paid media, email marketing, ABM (account-based marketing), CRO (conversion rate optimization) and website...