Chief Marketing Officer for Enterprise Demand Generation
1 week ago
Assent is the leading solution for supply chain sustainability tailored for top-tier manufacturers with a strong focus on sustainability. We help manufacturers identify and mitigate hidden risks in their supply chains, which were not built with sustainability in mind. Our tool provides insights from experts that manufacturers trust for comprehensive sustainability.
We are proud to announce that we have reached the US$100M ARR milestone, granting us Centaur Status. This achievement makes us the first and only Certified B Corporation in North America's SaaS sustainability industry to celebrate this milestone.
Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we're poised for even greater expansion and are seeking an outstanding Senior Marketing Leader to join our mission.
Job Description:In this pivotal role, you will lead the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth. Your strategic GTM plans will align demand generation and ABM efforts, ensuring maximum ROI from our marketing investments.
We require a seasoned marketing professional with at least 15 years of leadership experience, including 5-7 years in senior roles within the B2B Enterprise SaaS market. You should have a proven track record in scaling companies from US$100-250M annual recurring revenue, expertise in Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing, and strong analytical skills.
You will provide the leadership, experience, and vision to ensure that we optimize outbound and inbound demand generation, targeted ABM programs, and sales funnel development. You will serve as a positive, dynamic leader for your team to develop and implement high-impact strategic campaigns and tactical marketing programs across key verticals and partners.
- Create predictable programs and strategies through strategic GTM aligned demand generation and ABM strategies;
- Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives;
- Partner closely/productively with Sales, Product, and Content to drive new opportunities aligned with expanding markets and establish campaign workflows;
- Design a comprehensive demand generation strategy, which includes plans for vertical industry, market segments, and partner alliances;
- Grow an incredible team by developing existing talent and recruiting the best talent and channel partners in the industry;
- Drive marketing automation through leading best practices in system usage, integration, and reporting;
- Contribute productively to the overall success and leadership of marketing at Assent.
This is a leadership role that requires a seasoned marketing professional with a strong track record in scaling companies from US$100-250M annual recurring revenue. You should have expertise in Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing, and strong analytical skills. You will be responsible for leading the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth.
As a Senior Director, Demand Generation, you will provide the leadership, experience, and vision to ensure that we optimize outbound and inbound demand generation, targeted ABM programs, and sales funnel development. You will serve as a positive, dynamic leader for your team to develop and implement high-impact strategic campaigns and tactical marketing programs across key verticals and partners.
Salary:The estimated salary for this position is between $150,000 - $200,000 per year, depending on experience and qualifications. This is a competitive salary range for a Senior Director, Demand Generation in the B2B Enterprise SaaS market.
Benefits:We offer a comprehensive benefits package, including health insurance, retirement savings options, and paid time off. We also offer flexible work options, including remote work and volunteer days. At Assent, we value our team members' well-being and offer a range of benefits to support their physical and mental health.
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