Senior eCommerce Marketing Strategist

1 week ago


Kohler, Wisconsin, United States Kohler Full time
Position Overview:

The Senior eCommerce Marketing Strategist will play a pivotal role in driving Kohler's online marketing initiatives. This position is hybrid and focuses on the strategic management of all digital marketing efforts associated with eCommerce.

Key Responsibilities:
  1. Lead the development and execution of comprehensive marketing strategies aimed at enhancing online sales and brand visibility.
  2. Oversee all aspects of digital marketing, including brand management, market research, and creative development.
  3. Collaborate with various teams such as Customer Service, Digital Experience, and Merchandising to ensure cohesive marketing efforts.
  4. Formulate and implement marketing plans that align with consumer trends and business objectives.
  5. Manage the execution of promotional campaigns across multiple channels, ensuring alignment with the overall marketing strategy.
  6. Analyze market trends and competitive landscape to identify opportunities for growth and innovation.

Qualifications:
  • Bachelor's degree in Marketing or a related field.
  • A minimum of 8 years of experience in marketing, with at least 3 years focused on eCommerce.
  • Proven ability to think creatively and strategically while managing multiple projects.
  • Strong communication skills and a collaborative mindset.

Why Kohler?
Kohler is committed to fostering a diverse and inclusive workplace, empowering associates to grow and thrive. We offer a competitive total rewards package, including health benefits and opportunities for professional development. Join us in our mission to drive meaningful change and enhance the lives of our customers.

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