Senior eCommerce Marketing Strategist
1 week ago
The Senior eCommerce Marketing Strategist will play a pivotal role in driving Kohler's online marketing initiatives. This position is hybrid and focuses on the strategic management of all digital marketing efforts associated with eCommerce.
Key Responsibilities:
- Lead the development and execution of comprehensive marketing strategies aimed at enhancing online sales and brand visibility.
- Oversee all aspects of digital marketing, including brand management, market research, and creative development.
- Collaborate with various teams such as Customer Service, Digital Experience, and Merchandising to ensure cohesive marketing efforts.
- Formulate and implement marketing plans that align with consumer trends and business objectives.
- Manage the execution of promotional campaigns across multiple channels, ensuring alignment with the overall marketing strategy.
- Analyze market trends and competitive landscape to identify opportunities for growth and innovation.
Qualifications:
- Bachelor's degree in Marketing or a related field.
- A minimum of 8 years of experience in marketing, with at least 3 years focused on eCommerce.
- Proven ability to think creatively and strategically while managing multiple projects.
- Strong communication skills and a collaborative mindset.
Why Kohler?
Kohler is committed to fostering a diverse and inclusive workplace, empowering associates to grow and thrive. We offer a competitive total rewards package, including health benefits and opportunities for professional development. Join us in our mission to drive meaningful change and enhance the lives of our customers.
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