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Senior Retail Marketing Brand Strategist

2 months ago

Kohler, Wisconsin, United States Kohler Full time
Position Overview:

This pivotal role is situated within the Kitchen & Bath Marketing division, reporting directly to the Director of Retail Marketing. The incumbent will be tasked with formulating and executing our Retail Channel Marketing 'Go-To-Market' Strategy across various retail partners, including major players in the industry.

Key Responsibilities:
  • Develop and implement an annual Retailer-specific 'Go-to-Market' Channel Marketing Strategy.
  • Lead a team of Channel Managers to establish a comprehensive 'Go-to-Market' approach for Retail Exclusive Products, enhancing the KOHLER brand's visibility and driving sales growth.
  • Collaborate with Category Management and Retail Sales leadership to achieve market share, profitability, and revenue objectives while ensuring a unified brand strategy.
  • Forge and maintain effective relationships with Retail Merchants and Marketing leaders to ensure successful execution of marketing strategies within set timelines and budgetary limits.
  • Oversee the Promotional Marketing Calendar, providing recommendations for pricing promotions and adjustments to meet sales and margin targets.
  • Utilize consumer insights and research to inform Retail Marketing strategies and enhance customer experiences.
Qualifications:

A Bachelor's degree in Marketing or a related field is required, along with a minimum of 10 years of experience in Sales, Marketing, or Brand roles. Candidates should possess at least 3 years of experience in strategy execution with large retail customers, along with 5 years of direct team leadership experience. Strong analytical skills and the ability to derive insights from market trends and sales data are essential. Candidates should also demonstrate creativity, innovation, and meticulous attention to detail. Travel may be required for customer engagements and industry events.

Why Choose Kohler?

Kohler offers a competitive total rewards package that supports your health and well-being, alongside opportunities for career growth and development within a diverse and inclusive workplace. We are committed to driving meaningful change and helping individuals lead gracious, healthy, and sustainable lives.