Product Marketing Manager
2 weeks ago
Finalsite is a leading provider of website, communications, enrollment, and marketing solutions for schools and school districts worldwide. We are seeking a highly skilled Product Marketing Manager to join our team and play a critical role in bringing our Enrollment Solutions products to market.
Key Responsibilities:- Develop and execute go-to-market strategies and launch plans for Enrollment Solutions product line.
- Create compelling product and marketing messaging, sales enablement, digital/media assets, and internal/external communications to maximize exposure and drive customer adoption.
- Provide market and competitive insights to inform marketing and sales enablement materials.
- Partner with product, marketing, and sales teams to develop customer-centric messaging that drives product/platform adoption throughout the customer experience.
- Maintain a strong pulse on positioning, competitive landscape, market trends, and news that may impact messaging or campaigns.
- Work with customers to create case studies and customer success stories.
- Find and nurture brand evangelists through relationships with sales reps and social media.
- Collaborate with growth marketing teams to communicate our proposition to appropriate personas for customers and prospects.
- Work with the product team to establish KPIs to measure product/feature adoption.
- 5+ years of experience in Product Marketing, preferably in B2B SaaS.
- Proven ability to lead projects and partner with cross-functional teams.
- Demonstrated track record of prior success in launching new products and developing/executing on marketing plans.
- Ability to translate client needs into marketing requirements and effective messaging and positioning.
- Familiarity with principles of content marketing and demand generation.
- Excellent project management skills and experience working in a fast-paced environment.
- Bonus points if you've worked in EdTech.
Finalsite offers 100% fully remote employment opportunities, with a commitment to equal employment opportunity and affirmative action. We are proud to be an inclusive workplace and consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Product Marketing Manager
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Glastonbury, Connecticut, United States Finalsite Full timeJob Title: Product Marketing ManagerFinalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world.The company's people, products, and services transform how schools connect and engage with their community, recruit students and staff, and fundraise;...
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Product Marketing Manager
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Glastonbury, Connecticut, United States Finalsite Full timeJob DescriptionFinalsite is the leading provider of website, communications, enrollment, and marketing solutions for schools and school districts worldwide. As a Product Marketing Manager, you will play a critical role in bringing Enrollment Solutions products to market by crafting compelling go-to-market strategies and launch plans, defining positioning and...
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