Product Marketing Manager

2 weeks ago


Glastonbury, Connecticut, United States Finalsite Full time
Job Title: Product Marketing Manager

Finalsite is a leading provider of website, communications, enrollment, and marketing solutions for schools and school districts worldwide. We are seeking a highly skilled Product Marketing Manager to join our team and play a critical role in bringing our Enrollment Solutions products to market.

Key Responsibilities:
  • Develop and execute go-to-market strategies and launch plans for Enrollment Solutions product line.
  • Create compelling product and marketing messaging, sales enablement, digital/media assets, and internal/external communications to maximize exposure and drive customer adoption.
  • Provide market and competitive insights to inform marketing and sales enablement materials.
  • Partner with product, marketing, and sales teams to develop customer-centric messaging that drives product/platform adoption throughout the customer experience.
  • Maintain a strong pulse on positioning, competitive landscape, market trends, and news that may impact messaging or campaigns.
  • Work with customers to create case studies and customer success stories.
  • Find and nurture brand evangelists through relationships with sales reps and social media.
  • Collaborate with growth marketing teams to communicate our proposition to appropriate personas for customers and prospects.
  • Work with the product team to establish KPIs to measure product/feature adoption.
Requirements:
  • 5+ years of experience in Product Marketing, preferably in B2B SaaS.
  • Proven ability to lead projects and partner with cross-functional teams.
  • Demonstrated track record of prior success in launching new products and developing/executing on marketing plans.
  • Ability to translate client needs into marketing requirements and effective messaging and positioning.
  • Familiarity with principles of content marketing and demand generation.
  • Excellent project management skills and experience working in a fast-paced environment.
  • Bonus points if you've worked in EdTech.
What We Offer:

Finalsite offers 100% fully remote employment opportunities, with a commitment to equal employment opportunity and affirmative action. We are proud to be an inclusive workplace and consider qualified applicants regardless of criminal histories, consistent with legal requirements.



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