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Digital Marketing Director

2 months ago

Washington, United States WorldStrides Full time
About WorldStrides

WorldStrides is a global leader in educational travel and experiential learning, providing a wide range of programs for over 550,000 students annually from more than 5,000 K-12 schools and universities to over 100 countries worldwide.

Job Summary

We are seeking a creative and experienced Digital Marketing Director to further expand our digital marketing strategies for our K-12 Group division. This role will lead and manage our online presence across branded websites, paid media, and social media channels.

Key Responsibilities
  • Develop and implement integrated digital marketing strategies and programs to support growth initiatives across multiple product lines within K-12 Group.
  • Manage external digital marketing agencies to implement advertising across various channels to drive qualified leads and generate sales.
  • Lead the development and implementation of the short and long-term strategic vision of our branded websites, including SEO, CRO, and web analytics strategy.
  • Develop and implement the short and long-term strategic vision of our owned social channels, including paid promotion and target audience building.
  • Implement best practices for optimal web and social media engagement across channels, conducting market research on competitors and key influencers to identify best practices and promotional tactics.
  • Partner with product marketing and creative teams to define digital marketing strategies and requirements to support business goals.
  • Evaluate, recommend, and implement a scalable suite of digital platforms/tools to meet the growing needs of the business.
  • Evolve and optimize website and landing page performance by designing and implementing user and CRO testing strategies.
  • Review and proofread all digital content, including blogs, social media content, advertisements, and website copy.
  • Grow reach and traffic from search engines through SEO strategies.
  • Develop KPIs/dashboard/metrics, working with digital agencies, to communicate metrics to leadership, key stakeholders, and SMEs as needed.
  • Supervise and manage a digital marketing team, prioritizing and assigning work on a daily and weekly basis.
  • Ensure development of robust project plans, including budgets, timelines, content development, distribution, and effectiveness/ROI measurement.
  • Audit and plan digital enhancements and upgrades, leveraging data to make recommendations on content governance and site design.
  • Maintain focus on the customer in all plans, programs, and strategies.
  • Build and maintain strong working relationships with cross-functional team members in a matrix environment.
  • Stay up-to-date with the latest consumer and marketing trends and advancements in technology.
  • Ensure compliance with legal and brand requirements.
  • Responsible for issue remediation and support.
What We Offer
  • A fun and driven environment.
  • Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
  • 10 paid floating corporate holidays, 1 paid volunteer day, and 25 PTO days to start, accruing up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
  • Tuition reimbursement up to $5,250 annually or $1,000 towards professional certification annually.
  • Opportunities for paid and discounted travel.
  • Flexible work schedule providing on-site, remote, and virtual office opportunities.
  • Encouraged participation in our Employee Resource Groups and Diversity, Equity, and Inclusion council.
  • Fitness Center and cafe onsite at select locations.
  • Employee Assistance Program.
  • Paid Parental, Caregiver, and Disability leave.
  • Team Member Discount Program.