Senior Manager, Brand Strategy Analytics Lead

2 weeks ago


Minneapolis Minnesota, United States AbbVie Full time
About the Role

We are seeking a highly skilled Senior Manager, Brand Strategy Analytics to join our Marketing Analytics and Business Insights (MABI) function at AbbVie. As a key member of our team, you will play a critical role in providing analytic leadership and integrating marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.

Key Responsibilities
  • Provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.
  • Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution.
  • Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
  • Identify and recommend key business issues to be addressed by analytics; recommend appropriate technique and analytical approach to meet business objectives; integrate all available information specific to the issue.
  • Conduct national and sub-national analysis and integrate findings with multiple stakeholders.
  • Supervise external analytic suppliers to ensure timely and high-quality project execution.
  • Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations.
  • Effectively communicate results of complex analytical models and influence action to improve brand performance.
  • Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
  • Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.
About AbbVie

AbbVie is a global biopharmaceutical company that is committed to discovering and delivering innovative solutions to improve the lives of patients. Our Marketing Analytics and Business Insights (MABI) function is a key part of our organization, providing strategic insights and analytics to support business decisions.

This is a hybrid role based in Mettawa, IL, but we are open to considering candidates who are willing to relocate.



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