Senior Manager, Brand Strategy Analytics Lead
2 weeks ago
We are seeking a highly skilled Senior Manager, Brand Strategy Analytics to join our Marketing Analytics and Business Insights (MABI) function at AbbVie. As a key member of our team, you will play a critical role in providing analytic leadership and integrating marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.
Key Responsibilities- Provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.
- Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution.
- Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
- Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
- Identify and recommend key business issues to be addressed by analytics; recommend appropriate technique and analytical approach to meet business objectives; integrate all available information specific to the issue.
- Conduct national and sub-national analysis and integrate findings with multiple stakeholders.
- Supervise external analytic suppliers to ensure timely and high-quality project execution.
- Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations.
- Effectively communicate results of complex analytical models and influence action to improve brand performance.
- Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
- Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.
AbbVie is a global biopharmaceutical company that is committed to discovering and delivering innovative solutions to improve the lives of patients. Our Marketing Analytics and Business Insights (MABI) function is a key part of our organization, providing strategic insights and analytics to support business decisions.
This is a hybrid role based in Mettawa, IL, but we are open to considering candidates who are willing to relocate.
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Senior Manager, Brand Strategy Analytics Lead
2 weeks ago
Minneapolis, Minnesota, United States AbbVie Full timeAbout the RoleWe are seeking a highly skilled Senior Manager, Brand Strategy Analytics to join our Marketing Analytics and Business Insights (MABI) function at AbbVie. As a key member of our team, you will play a critical role in providing analytic leadership and integrating marketing and sales information to strengthen the Brand and Sales teams'...
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Minneapolis, Minnesota, United States BioSpace, Inc. Full timeJob DetailsThis role is a hybrid opportunity in Mettawa, IL, but we are open to discussing relocation options with the right candidate.About AbbVieAbbVie is a leading biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. Our mission is to make a remarkable impact on people's...
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Senior Manager, Marketing Analytics and Strategy
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Minneapolis, United States Chewy Full timeAt Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners â vets and service providers â alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. Thatâs why we continue to think of outside-the-Chewy-box...
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