Senior Director, Brand Management Private Brands

4 hours ago


Minneapolis, United States Chewy Full time

 



At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That’s why we continue to think of outside-the-Chewy-box ways to delight, surprise, and thank our loyal pet lovers

Our Opportunity:

Chewy is looking for a Senior Director, Brand Management Private Brands to lead our Private Brand Platform Teams that has strong background working dorectly with a retail ecoomerce business. The ideal candidate is highly motivated, goal-oriented, and an analytical hands-on leader who excels in a fast-paced environment. The ideal candidate will be experienced in private/owned brands and is equally passionate about building great brands, e-commerce, and disrupting the pet industry. This leader will have accountability for the entire portfolio of Chewy’s private brands like American Journey, Frisco, Vibeful just to name a few. The Private Brand platform business unit team is a highly cross-functional group that is the primary interface with numerous other organizations across the company including Merchandising, Marketing, Operations, R&D, Quality, Sourcing, and Technology. The role is accountable for the full P&L and strategy of our proprietary brands business unit.? 

What You’ll Do:


Own and lead the operating P&L for our Private Brands with appropriate top and bottom-line goal setting for one to five years; Build and lead appropriate input goals across assortment, price, availability, and customer engagement. 
Partner with consumer insights team to uncover consumer insights for the creation of new brands, portfolio expansion or changes to existing brands in the portfolio. 
Build vision for long range assortment plan. Develop specific business strategies and plans to meet financial targets  
Build and run a 3-year product and brand pipeline resulting in pet products and our customers rave, wag, and purr about.  
Own creation of Private Brands annual operating plans and the alignment with key cross-functional partners 
Demonstrate consistent curiosity and high standards to continuously evaluate new opportunities and improvements across our portfolio. 
Lead and mentor individuals to build an impactful team


What You’ll Need:


15+ years in brand marketing and/or general management positions in top retail, or e-commerce organizations. 
Experience building great consumer-facing businesses and brands. 
Adept at working in a cross-functional, matrixed organization 
Experience running multiple brands as a comprehensive ecosystem as well as individually 
Ability to operate simultaneously and effectively in both tactical and strategic modes. 
Highly analytical business leader who can drive significant value in the P&L. 
Experience developing brand and product strategies for consumer-facing brands. 
Experience leading, coaching, and developing a team. 
Experience building and evaluating new cases and a track record of operationalizing innovation and ideas into large scale revenue and profit generation. 
Experience building and leading hard-working teams and cross-functional leadership. 
Demonstrates excellent written and verbal skills; experience authoring documents and detailed operational plans supported with key insights to lead effective decision making; Excellent verbal and written communication skills at all levels including with senior executives 
BA / BS in relevant field and proven experience 
Must have prior experience in E-commerce, Private Label, Retail


 



Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
 
If you have a question regarding your application, please contact HR@chewy.com.
 
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