Senior Manager, SEO and Content Strategy

4 months ago

Minneapolis, United States Horizontal Digital Full time

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 
 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.   

At the broadest level, the Senior Manager, SEO and Content Strategy role brings together distinct expertise in Search Engine Optimization (SEO) as well as content strategy to drive brand discovery and optimize the customer journey across omnichannel digital experiences. In this role, you will work closely with our strategists, creative experience designers, developers, and project managers, to ensure efficient and successful execution of digital experience programs. You will help manage ongoing retainer-based SEO and content strategy programs, as well as support net new consulting engagements. Agnostic of technology platform, the ideal candidate will have a proven track record in developing comprehensive SEO and content strategies supporting a variety of business objectives including brand awareness, lead generation and acquisition, customer engagement, loyalty, and advocacy.  

What you’ll do: 

  • Manage a team and the overall development of the SEO and content competency, inclusive of practitioner development and mentoring, service offerings and capabilities, intellectual capital, and new business development. 
  • Define a strategic point-of-view as it relates to SEO and content strategy aligned with the client’s brand, business, and customer goals. 
  • Lead the development and execution of SEO campaigns inclusive of on-page optimization strategies as well as technical SEO considerations. 
  • Lead the development of project deliverables and measurement of outcomes, in line with the defined SEO and content strategy, starting with the Discovery phase through test and learn cycles as part of a retainer model. 
  • Analyze user engagement and content performance as well as other relevant analytics data to identify trends as it relates to customer needs. 
  • Perform category reviews to evaluate content needs at an industry and/or competitive level. 
  • Conduct content audits to assess and baseline how well existing content is performing in relation to originally defined goals. 
  • Perform content gap analyses to identify and understand missing content types as well as gaps in the customers journey to inform the development of future state recommendations. 
  • Develop a content inventory to inform activities such as content migration, future state site structure, and the overall information architecture. 
  • Ensure that the content strategy reflects the client’s branding best practices while meeting user expectations and complying with search engine protocols, to drive optimal organic awareness for the brand. 

Who you are: 

  • You are dedicated to meeting and exceeding client expectations. 
  • You are passionate about SEO and content and its importance to driving an optimized digital customer experience. 
  • You are curious and eager to learn and grow. If you aren’t working on a project, you’re likely reading about the latest SEO and content trends, investing your time in continuous learning and upskilling. 
  • You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you. 
  • You are passionate about nurturing and growing your team with a specific focus on their professional and career development. 
  • You have excellent written and verbal communication.  
  • You are organized and exhibit an attention to detail.  

What you bring:  

  • 8-10 years of SEO and content strategy experience at a reputed agency or consulting firm. 
  • Bachelor’s degree in marketing, business, or relevant field. 
  • Proven track record of nurturing and growing successful teams. 
  • Strong knowledge of analytics platforms, SEO software (e.g., SEMRush, BrightEdge, Screaming Frog) and paid search platforms (e.g., Google Ads, Bing Ads). 
  • Strong presentation skills. 
  • Familiarity with content management and customer relationship management systems (e.g., Sitecore, Salesforce). 
  • Strong knowledge of Microsoft Office suite and/or Google Docs. 
  • Experience with Agile methodology.  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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