Marketing Director

12 hours ago


Pine Mountain, Georgia, United States Callaway Gardens Full time
Job Summary

Callaway Resort & Gardens is seeking a Marketing Manager to lead the development and execution of marketing strategies to drive attendance, revenue, and brand awareness. The ideal candidate will have a strong background in marketing, excellent leadership skills, and the ability to collaborate with cross-functional teams.

Key Responsibilities
  • Develop and execute annual marketing plans to deliver and exceed targets.
  • Monitor business performance and recommend shifts in strategies and tactics to ensure financial plan attainment.
  • Collaborate with functional leaders to develop and implement marketing campaigns across various channels.
  • Manage the membership program and promotions strategy to drive attendance and occupancy.
  • Partner with the hospitality and revenue management team to develop and execute packages and promotions specific to lodging targets.
  • Manage the planning and execution of the social media strategy to engage target consumers.
  • Review and approve advertising strategy, campaign briefs, creative concepts, and media mix, weight, and timing.
  • Partner with PR teams to drive earned media value in core and growth markets.
  • Facilitate brand architecture development and adherence across the property and all soft mediums.
  • Manage the annual Marketing budget.
Requirements
  • Bachelor's Degree in a field of business or marketing.
  • 5+ years progressive marketing experience.
  • Experience in for-profit attractions, theme parks, museums, festivals, or sports franchises preferred.
  • Business leadership skills, including patience, kindness, trust, respect, unselfishness, truthfulness, forgiveness, dedication, and humility.
  • Ability to inspire and motivate all stakeholders towards a shared vision.
  • Highly organized with strong verbal and written communications skills.
  • Proficient in MS Office, Content Management Systems, and website analytic programs.
  • Ability to work independently and cooperatively as part of a team.
  • Ability to travel locally to attend expos and networking events both during and outside of scheduled hours.
  • Ability to work a flexible schedule including some weekends, evenings, and holidays.

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