Director of Performance Marketing

3 weeks ago


Oakland, California, United States SiriusXM Full time

About SiriusXM

SiriusXM is a leading audio entertainment company in North America, delivering music, sports, talk, news, comedy, entertainment, and podcasts to a vast audience. Our platforms collectively reach approximately 150 million listeners, making us the largest digital audio audience across paid and free tiers in North America.

About the Role

We are seeking a highly skilled Director of Performance Marketing to lead our media buying and user acquisition efforts for both SiriusXM and Pandora brands. This key position will develop, forecast, manage, and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display, paid search, paid social, and affiliate marketing.

Key Responsibilities

  • Maintain and take ownership of goals, KPIs, budget, and forecasts.
  • Manage media strategy to improve performance and scale growth.
  • Identify and develop testing opportunities (A/B and multivariate tests) that would help campaign efficiency and/or scale volume.
  • Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
  • Optimize vendor relationships to increase performance and process efficiency while holding vendors accountable for KPI goals.
  • Collect, manage, organize, and present campaign reporting to share performance and learnings.
  • Lead and manage a team of media buyers.
  • Collaborate with analytics and product teams to communicate data and technical requirements for marketing needs and prioritizing initiatives based on business objectives.

Requirements

  • Minimum 10 years of experience in performance marketing, media buying, and/or growth role.
  • Minimum 5 years people management experience, including hiring, mentoring, and organizational design.
  • Minimum 1-3 years of media buying on DSP platforms such as DV360, The Trade Desk, Beeswax, Yahoo, Media Math, Xandr, etc.
  • Bachelor's degree or higher.
  • Expert knowledge in paid media execution, ad tech, tracking & analytics; well-versed with Mobile Measurement and UTM code.
  • Experience conducting content, segmentation, and A/B testing to improve efficiency and scale.
  • Hands-on keyboard experience buying bidded media and extensive knowledge of auction dynamics; well-versed with platforms such as Google Ads, DV360, Meta, Snap, Tik Tok, Pinterest, Yahoo, TheTradeDesk, Beeswax, Amazon Ads, Criteo.
  • Outstanding communication & presentation skills.
  • Superior problem-solving & prioritization skills in addition to having a passion for efficiency.
  • Must have legal right to work in the U.S.


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