Senior Director, Skincare Innovation Marketing

11 hours ago


Oakland, California, United States E.L.F. Beauty, Inc. Full time
About the Company

e.l.f. Beauty, Inc. is a leading beauty company that stands for inclusivity and diversity. Our mission is to provide high-quality, affordable beauty products that cater to every individual's needs.

We have a strong commitment to clean, cruelty-free beauty and have been a pioneer in the industry since 2004. Our portfolio includes e.l.f. Cosmetics, e.l.f. Skin, Well People, Keys Soulcare, and Naturium.

In our Fiscal Year 24, we achieved a net sales of $1 Billion, and our business performance has been remarkable with 22 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest-growing mass cosmetics brand among the top 5.

About the Role

We are seeking a strategic thinker and a strong executor to join our dynamic team as the Senior Director, Skincare Innovation Marketing. This is a highly visible leadership role on a high-growth brand and category segment.

The Senior Director, Skincare Innovation Marketing will lead the development and implementation of the global product marketing strategy and innovation product pipeline for e.l.f. Skin. This role will focus on driving key segments and building the brand.

The ideal candidate will have 10+ years of work experience in innovation product marketing, with 3-4 years specific to skincare. They will have a deep understanding of ingredients and market dynamics and be a proven consumer product marketer who has led the entire product development cycle from concept to market introduction.

The Senior Director will also lead market analysis to determine success factors in a product category (messaging, visuals, claims) for new and existing products. They will be responsible for executing new product innovation briefs with manager support and in partnership with the Product Development team.

The Senior Director will also be responsible for recommending and setting pricing structure for new product innovation based on positioning and competitive landscape. They will partner with Product Development on ingredients, product formats, breakthrough innovation ideas, formula submission review and approval, and clinical and consumer testing parameters for product claims.

The Senior Director will lead cost of goods management; value analysis; implementation of the feasibility approval process. They will ensure COGs efficiency to meet overall brand financial objectives; including pricing and SKU management.

The Senior Director will partner with Education and help guide deeper education opportunities. They will partner with Innovation Upstream manager to inform white space opportunities based on consumer insights and social listening data.

The Senior Director will design sampling strategy for new launches and core support, collaborating with sales and brand marketing. They will be responsible for working with copywriters to develop all product copy for e.l.f. Skin.

The Senior Director will work collaboratively with cross-functional teams: Creative, Sales, Brand (Go To Market team), International Marketing, Planning, Education, Regulatory, Sourcing, Visual Merchandising, Legal, Product Development and R&D to ensure flawless execution for all new launches.

The Senior Director will partner with China R&D on new program development and execution. They will attend weekly China calls to inform and support product marketing programs.

The Senior Director will attend monthly China QA calls to be informed of product challenges. They will interface with quality areas for improvement of new and existing products.

The Senior Director will champion development and execution meetings for Innovation with key cross-functional partners to achieve on-time launches.

The Senior Director will be responsible for preparation and facilitating Stage Gate meetings that involve the CMO and CEO.

The Senior Director will manage and develop (1) direct report.



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