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Director of Innovation Product Marketing
2 months ago
e.l.f. Beauty, Inc. is a leading beauty company that stands for clean, cruelty-free beauty at an incredible value. Our commitment to innovation and quality has driven the success of our flagship brand e.l.f. Cosmetics since 2004 and expanded our portfolio to include e.l.f. SKIN, Well People, Keys Soulcare, and Naturium.
Job SummaryWe are seeking a collaborative and strategic Director of Innovation Product Marketing to lead the development and implementation of the global innovation product marketing strategy and product portfolio for Keys Soulcare and Well People. The successful candidate will have at least 10 years of experience in marketing/brand management, preferably in the beauty industry, with a strong understanding of skincare and color categories and market landscape.
Key Responsibilities- Lead product marketing and drive innovation pipeline building categories and franchises to support strategic direction.
- Assist in the development of a 3-year innovation strategy that addresses business and retailer objectives.
- Determine new market opportunities for products based on market data, consumer insights, and emerging trends.
- Lead market analysis to determine success factors in product category (messaging, visuals, claims) for new and existing products.
- Partner with cross-functional teams to ensure flawless execution for all new launches.
- Bachelor's degree, MBA or advanced degree preferred.
- 10+ years of innovation product marketing/brand management experience; beauty industry experience preferred with a focus in skincare and color.
- Proven consumer product marketing experience, having led entire product development cycle from concept to market introduction.
- Strong analytical and creative skills with the ability to think strategically and translate conceptual initiatives into detailed marketing plans.
e.l.f. Beauty, Inc. is a company that values innovation, quality, and customer satisfaction. We offer a competitive total compensation philosophy, flexible time off, and a hybrid 3-day in-office, 2-day at-home work environment. If you are a strategic thinker and team player with a passion for the beauty industry, we encourage you to apply for this exciting opportunity.
