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Associate Director

1 month ago

Irvine, California, United States Verizon Full time
Marketing Director - Field Operations

At Verizon, we're committed to connecting people with quality experiences that give them the best value in wireless. As a Marketing Director - Field Operations, you'll play a pivotal role in driving brand awareness and store traffic to Total Wireless stores in the West region. You'll work cross-functionally with internal and external stakeholders to develop and execute strategic marketing initiatives that meet our growth targets.

Key Responsibilities:

  • Develop and execute field marketing strategies aligned with Verizon's overall marketing vision and brand strategy
  • Build and develop a high-performing team of marketing professionals supporting the West region
  • Collaborate closely with integrated marketing leadership to understand market trends and identify growth opportunities
  • Develop and lead scaled marketing strategies that work nationally and locally to meet our marketing targets
  • Identify and develop focused events that tie into the Total Wireless overall marketing vision and brand strategy
  • Define, implement, and foster a metric-driven approach to measure the impact of field marketing programs
  • Establish and maintain strong relationships with stakeholders, including store planning team, sales team, store owner/operators, and internal integrated marketing teams
  • Stay current on industry trends, our competitive landscape, and customer insights to inform marketing strategies
  • Manage an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes
  • Lead development of the field marketing toolkit, outlining guidelines for field marketing activities and co-op governance within the market
  • Provide agency/vendor execution oversight, as needed

Requirements:

  • Eight or more years of relevant work experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
  • Willingness to travel 25% of the time
  • Even better if you have one or more of the following: Bachelor's degree in marketing, business, or communications; industry experience; local, retail, field, marketing experience; national and local partnership experience for retail and social groups; strategic thinker combined with a relentless focus on creative problem solving and excellence

About Verizon:

Verizon is a leading provider of wireless and wireline communication services. We're committed to connecting people with quality experiences that give them the best value in wireless. Our portfolio includes 11 distinct brands, each designed to address specific market segments and distribution channels to maximize reach and impact.

What We Offer:

At Verizon, we offer a comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance. We're proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.