Key Account Marketing Specialist

1 day ago

San Diego, California, United States Vets Hired Full time
About the Job

At Vets Hired, we're seeking a highly skilled Key Account Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive engagement with our key accounts.

Key Responsibilities:
  • Account Based Marketing & Field Sales Enablement: You will work closely with our sales teams to understand our key accounts' business needs and develop tailored marketing solutions to maximize engagement. Project deliverables include custom collateral, marketing materials, email & social marketing, special kitting & sampling projects, presentations, tradeshow/event coordination, and any additional project activities to support the regions sales pipeline.
  • Project & Strategy Planning: This position will help in developing strategy and executing plans in-line with our Top 100 account needs and our Regional Marketing Calendars across our five core markets: United States, Canada, Germany, France & UK.
  • Sales Data and Pipeline Optimization: You will work closely with the Digital Marketing team to develop workflows, communication plans, and data collection strategies to enable better selling, nurturing, and retention activities. You will also help with providing performance analysis and effectiveness of your projects.
  • Competitor/Market Analysis: As our key accounts marketing liaison, you will keep an eye on industry trends, news, and competitors' activities for each region and help keep us on top of our game. Analyze market trends and customer behavior to identify new opportunities and optimize current marketing strategies.
Requirements:
  • 3-5 years of experience in a marketing or account management/support role in the B2B environment, preferably within the promotional products industry.
  • Experience managing multiple projects and working effectively in a fast-paced environment, both independently and as part of a team.
  • Excellent time management and organizational skills and ability to prioritize.
  • Excellent communication and interpersonal skills that will focus on building internal relationships as well as with our Key Accounts primary contacts.
  • Strong analytical and problem-solving skills. Able to identify opportunities and optimize strategies.
  • Experienced in developing product and field sales enablement support and various advertising for a wide variety of mediums including digital ads, social media, email marketing, product kits, and more.
  • Experience with tradeshow/event coordination, working with creative teams and/or other demonstratable marketing skills are a plus.
  • Bachelors Degree in Marketing, Communications, or related field.
Platforms & Technology:
  • CRM/Marketing Automation: Salesforce/Pardot
  • Back Office: Asana (Project Management), Microsoft Office 365, Adobe Creative Cloud
  • Social: Instagram, Facebook, LinkedIn, Twitter (Sprout Social for social management)

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