Product Marketing Manager

4 weeks ago

Tampa FL USA, United States ENAVATE Full time
About the Role

Enavate is a dynamic company that transforms businesses and the lives they touch. We're passionate about innovation and empowerment, and we're looking for a talented Product Marketing Manager to join our team.

Key Responsibilities
  • Develop clear and differentiated positioning and messaging for our offerings in the market.
  • Ensure message consistency across all company materials and communications.
  • Collaborate with and manage external agencies as needed.
Lead Generation
  • Partner with the Demand Generation team to create a multi-channel marketing plan that meets lead generation goals.
  • Execute marketing programs and monitor conversion rates, adjusting strategies as needed.
  • Analyze campaign performance and report on results to inform future initiatives.
Content Creation
  • Produce high-quality content that establishes Enavate as a thought leader in our target markets.
  • Communicate the value proposition of products and services to the sales team and ensure they have the necessary sales tools to support their efforts.
Partner Marketing
  • Collaborate with partners (e.g., Microsoft, NetSuite, ISVs) to develop joint marketing plans and strategies.
  • Support partner events and manage partner marketing initiatives to enhance collaboration and reach.
Requirements
  • 5+ years of experience in B2B technology marketing, with a strong understanding of product marketing principles.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Excellent verbal, written, and presentation skills, with the ability to convey complex information clearly and persuasively.
  • Proven track record of thriving in fast-paced, growth-oriented environments.
  • Strong project management skills, capable of handling multiple initiatives simultaneously while keeping stakeholders informed.
  • Familiarity with a range of marketing technology and analytics tools (e.g., HubSpot, Google AdWords, Google Analytics, CRM systems like Microsoft Dynamics or Salesforce).
  • Experience building and overseeing message architecture and product launches.
  • A collaborative mindset, with the ability to work effectively across cross-functional teams (i.e., sales, product, and executive leadership).
About Enavate

Based in Tampa, FL, Enavate is a Microsoft Gold Partner that specializes in guiding organizations through their journey to the cloud, aiding them in modernizing their mission-critical systems, and achieving seamless digital transformation. Our core values include Team Members, Innovation, Results, and Integrity.

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