Product Marketing Strategist

4 weeks ago

Tampa FL USA, United States ReliaQuest Full time
Unlock the Power of Security Operations

We're on a mission to make security possible, and we need a talented Product Marketing expert to help us achieve it. As a key member of our team, you'll play a crucial role in developing and sharing our story with the world.

The Everyday Hustle:
  • Develop a unique point of view and messaging for ReliaQuest GreyMatter that resonates with our target audience.
  • Refine our target market and customer personas based on in-depth research and analysis.
  • Collaborate with Product Management, Technical Marketing, and other Go-to-Market teams to translate product capabilities into customer outcomes.
  • Gain a deep understanding of the market and our target customer segments.
  • Develop and maintain market-facing collateral, including videos, white papers, tech briefs, and blogs.
  • Create enablement materials to equip our GTM teams to deliver our differentiated value proposition.
  • Represent the company at informational forums, such as analyst engagements, webinars, roadshows, and conferences.
  • Work closely with demand generation and field marketing teams on launch campaigns and GTM strategy.
  • Stay ahead of the curve by understanding product direction and influencing it with insights gathered from field teams and customers.
Do You Have What It Takes?
  • Minimum of 5 years of experience in product marketing or product management focused on cyber security technologies and services, with security operations knowledge a plus.
  • Proven track record of working with both enterprise buyers and enterprise decision makers.
  • Ability to be hands-on with technology and create content, including demos, enablement materials, competitive battlecards, presentations, and technical white papers.
  • Excellent writing skills with the ability to translate complex technology concepts and value propositions into easy-to-understand content.
  • Ability to make decisions independently and work across teams.
  • Excellent analytical skills to identify, analyze, and derive insights from relevant market and customer data.
  • Independent working style with the ability to take ownership of projects.
  • Working understanding of security technologies and concepts, with managed services industry knowledge a strong plus.
  • Comfortable presenting in front of executives and customers alike.
  • BS/BA degree in Electrical Engineering, Computer Science, Business, or related field a plus.
What Makes You Uncommon?
  • Experience working in high-tech, start-up, rapid growth, and/or publicly traded companies.
  • Passion for solving hard problems and advocating for customer value.
  • Ability to work in unstructured environments.
  • Love to have fun, innovate, and collaborate across various stakeholders.

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