Paid Media Strategist

2 weeks ago


Atlanta, Georgia, United States Aquent Full time
Paid Media Specialist

We are seeking a highly skilled Paid Media Specialist to join our team at Aquent. As a key member of our marketing team, you will be responsible for executing marketing campaigns, developing strategic marketing plans, and collaborating with cross-functional teams to drive key KPIs.

Key Responsibilities:
  • Campaign Support: Collaborate with the Paid Media team to execute marketing campaigns, provide detailed documentation for planned campaigns, and ensure campaigns are launched in alignment with strategic plans.
  • Media Plans: Identify engagement opportunities across paid, owned, and earned channels, ensure strategic adjustments are reflected in finalized campaign plans, and align media proposals with the overall departmental strategy.
  • Projects: Assist in special projects as directed by management, develop strategic marketing plans that drive key KPIs, and review and assess marketing data and company financial data to drive strategic perspectives.
Requirements:
  • Excellent written and verbal communication skills.
  • Bachelor's degree in marketing, advertising, or a business-related field.
  • 3+ years of relevant experience in advertising, marketing, media, social, or agency roles.
  • Proven experience in digital media, retail e-commerce, marketing/advertising technology, and on-site advertising.
  • Ability to review and assess marketing data and company financial data.
  • Strong organizational skills and attention to detail.
  • Ability to work collaboratively with cross-functional teams.
  • Proficiency in marketing tools and platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Proven track record in driving key KPIs through strategic marketing initiatives.
Preferred Qualifications:
  • Experience in developing strategic marketing plans.
  • Ability to balance marketing knowledge with business acumen.
  • Strong communication skills to collaborate effectively with cross-functional partners.


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