Marketing Strategist
18 hours ago
Position: Marketing Strategist
Location: Atlanta, GA
Employment Type: Full-time
Reports to: Marketing Director/Chief Marketing Officer
We are seeking a skilled Marketing Strategist to drive business growth through data-driven marketing initiatives. The ideal candidate will develop and execute marketing plans that align with company goals, leveraging customer insights to create personalized experiences.
Key Responsibilities:- Develop and Execute Marketing Strategies: Design and implement marketing plans that target specific customer segments and market opportunities.
- Campaign Planning: Create and oversee multi-channel marketing campaigns from conception through execution and analysis.
- Collaboration: Work closely with sales, product, and creative teams to ensure marketing efforts are aligned with the overall business strategy.
- Budget Management: Manage marketing budgets, ensuring effective allocation of resources and staying within budget limits.
- Customer Insights: Leverage customer insights to tailor marketing campaigns and create personalized experiences that resonate with target audiences.
- Strong knowledge of digital marketing channels, tools, and platforms (SEO, PPC, social media, email marketing, etc.).
- Excellent communication, project management, and analytical skills.
- Ability to analyze data and use insights to inform strategic decisions.
- Creative thinking with a focus on customer-centric approaches.
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