Marketing Strategist

18 hours ago


Atlanta, Georgia, United States Angela Scribe Full time
Job Description

Position: Marketing Strategist
Location: Atlanta, GA
Employment Type: Full-time
Reports to: Marketing Director/Chief Marketing Officer

About the Role:

We are seeking a skilled Marketing Strategist to drive business growth through data-driven marketing initiatives. The ideal candidate will develop and execute marketing plans that align with company goals, leveraging customer insights to create personalized experiences.

Key Responsibilities:
  • Develop and Execute Marketing Strategies: Design and implement marketing plans that target specific customer segments and market opportunities.
  • Campaign Planning: Create and oversee multi-channel marketing campaigns from conception through execution and analysis.
  • Collaboration: Work closely with sales, product, and creative teams to ensure marketing efforts are aligned with the overall business strategy.
  • Budget Management: Manage marketing budgets, ensuring effective allocation of resources and staying within budget limits.
  • Customer Insights: Leverage customer insights to tailor marketing campaigns and create personalized experiences that resonate with target audiences.
Qualifications:
  • Strong knowledge of digital marketing channels, tools, and platforms (SEO, PPC, social media, email marketing, etc.).
  • Excellent communication, project management, and analytical skills.
  • Ability to analyze data and use insights to inform strategic decisions.
  • Creative thinking with a focus on customer-centric approaches.
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