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Media Planning Strategist

4 weeks ago

Atlanta, Georgia, United States Zenith Full time
Job Opportunity

Zenith, a leading media agency, is seeking a skilled Media Planning Strategist to support the development and execution of media plans for our clients.

Key Responsibilities:

  • Contribute to the development of media strategies and plans for client accounts
  • Develop and present media plans, including objectives, strategies, and updates
  • Manage the stewardship of reports, including competitive analysis and data interpretation
  • Prepare flowcharts and budgets for media plan development and maintenance
  • Collaborate with the vendor community to analyze the value and applicability of media channels

Requirements:

  • Bachelor's degree in Marketing, Advertising, or a related field
  • 1+ years of experience in media planning and strategy
  • Agency experience working on local-focused strategy is highly preferred
  • Proficiency in Microsoft Suite, Nielsen Suite, Kantar, and other relevant software
  • Strong analytical and problem-solving skills, with the ability to learn new software and processes quickly
  • Excellent written and verbal communication skills, with the ability to present to clients and maintain internal documentation

About Zenith:

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. We are part of Publicis Media, the #1 media buying network in the Americas and #2 globally. Our team is dedicated to driving real, tangible business outcomes for our clients, and we are committed to providing a collaborative and dynamic work environment.