Social Media Manager and Content Creator

2 days ago

Nashville, Tennessee, United States Napster Full time
About Napster

Napster, a pioneering music streaming service, is seeking a highly skilled social media expert and content creator to establish and grow our presence across all social media platforms. With a rich history of innovation, Napster has been at the forefront of the digital music revolution, providing over 100 million fans with their first digital music experience.

Job Summary

We are looking for a creative and results-driven social media professional to manage our social media, email marketing, and community development initiatives. The ideal candidate will have a strong understanding of social media trends, data analysis, and content creation.

Key Responsibilities
  • Develop and implement social media campaigns tailored to each platform, supporting the company's larger marketing and brand initiatives.
  • Utilize data to measure the performance of all content and social media advertising, expressed through retention and acquisition metrics.
  • Collaborate with the editorial team to create and launch targeted seasonal and artist-based release campaigns.
  • Develop and launch marketing plans for major product releases and artist campaigns.
  • Define key performance indicators (KPIs) and key results areas (KRAs) for social media campaigns.
  • Engage with customers and followers through social media marketing tools.
  • Monitor SEO and web traffic metrics.
  • Establish strong relationships with social media influencers to launch partner programs that drive awareness and acquisition.
  • Stay up-to-date with social media trends and best practices.
  • Communicate effectively with all stakeholders, including senior management and content developers.
  • Develop brand guidelines for social media content.
Requirements
  • 5+ years of experience managing brand campaigns on social media.
  • 5+ years of communications and/or marketing experience, preferably in the tech, entertainment, or music industry.
  • Exceptional written and visual communication skills.
  • Strong understanding of media, technology, and consumer services.
  • Ability to cultivate and build strong relationships with new and existing partners and industry counterparts.
  • Skilled at crafting content that tells a story in Napster's voice and connects with the intended audience.
  • Solid cross-functional leadership skills with the ability to build consensus among teams.
  • Strong strategic presentation, communication, and interpersonal skills.
  • Knowledge of best practices for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Discord, and Pinterest.
  • Knowledge of industry-leading CRM tools.
  • Experience building and managing Discord servers and communities is a strong plus.
Professional Qualifications
  • Bachelor's degree required (master's preferred) in marketing, digital marketing, internet marketing, or a related field.
  • Multimedia production skills, including video and photo editing.
  • Strong copywriting skills, ideally having written articles and copy for large audiences.
Benefits
  • Competitive base salary and stock options.
  • Unlimited PTO.
  • Healthcare, dental, and vision plans for individuals and families.

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