Senior Marketing Data Analyst

21 hours ago


Reston, Virginia, United States Insight Global Full time

Position Overview

We are seeking a highly skilled Sr. Marketing Data Scientist to join our team for a 12-month 100% remote contract. As a key member of our data-driven marketing team, you will be responsible for developing and deploying machine learning models to drive marketing strategies and improve campaign performance.

Key Responsibilities

  • Design and implement data pipelines to extract insights from complex data sets using SQL, R, Python, and AWS Sagemaker.
  • Develop and maintain machine learning models to predict customer behavior and optimize marketing campaigns.
  • Collaborate with cross-functional teams to integrate data-driven insights into marketing strategies and tactics.
  • Provide data visualizations and recommendations to stakeholders to inform business decisions.

Requirements

  • 5+ years of experience in data analysis, machine learning, and marketing analytics.
  • Proficiency in SQL, R, Python, and AWS Sagemaker.
  • Strong understanding of marketing concepts, including advertising, distribution, and campaign strategies.
  • Excellent communication and collaboration skills.

Preferred Qualifications

  • Master's Degree in Statistics, Computer Science, or related field.
  • Experience with marketing research methodologies and tools.
  • Project lead/management experience.

About the Role

This is a unique opportunity to join a dynamic team and contribute to the development of data-driven marketing strategies. If you are a motivated and detail-oriented individual with a passion for data analysis and marketing, we encourage you to apply.



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