Product Marketing Manager
4 weeks ago
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
Career Development
Career development with an international company where you can grow the career you dream of. Free medical coverage for employees* via the Health Investment Plan (HIP) PPO. An excellent retirement savings plan with high employer contribution.
Benefits
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Job Responsibilities
The Associate Product Manager will report to the Director of US Marketing Structural Heart and will have primary marketing and budget responsibility for designated products. In this core Marketing role, the Associate PM will drive and be held accountable to deliver Sales, Margin, and PEx goals for designated products.
Key Skills
The Associate Product Manager will be expected to be responsive and able to directly address questions and requests of senior management including the SH DVP. Collect, compile, verify, and analyze financial information and economic indicators so that senior management has accurate and timely information for making strategic and operational decisions on, for example, acquisitions, investments, capital expenditure, divestitures, mergers, or the sale of assets.
Requirements
Analyze the financial implications of proposed investments or other transactions so that senior managers can evaluate alternatives against the organization's business objectives. Evaluate industry, economic, financial, and market trends to forecast the organization's short, medium and long-term financial and competitive position.
Education and Experience
Data analyzed may include revenues, expenses, costs, prices, investments, cash flow, profits, labor market trends, inflation, interest rates, and exchange rates. Maintain worldwide market expertise for MitraClip and relative Structural Heart technologies, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
What We Offer
Develop and create best in market product messaging and collaborate with global marketing and field team to market test messaging feasibility. Develop strategies to address product performance issues. Support and learn how to develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
Why Abbott?
Gains exposure to market research data and comprehends the difference between qualitative and quantitative research. Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral. Take a support role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
Requirements
Support the management creative agencies to plan, develop, and execute new US materials. Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance. Develop plan & update US forecasts and justification for respective product lines worldwide and present to BU senior management.
Education and Experience
Marketing, Business or Science. Job requires substantial financial skills, market analysis and advanced communication skills. Must be able to understand technical and scientific information. · Must be willing to understand and comply with Regulatory requirements. Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
What We Offer
Must be able to complete multiple projects simultaneously with tight deadlines. Travel required 20-30% of the time. Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan.
Join Our Team
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
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