Digital Marketing Manager

4 days ago

Santa Monica, California, United States 安踏集团 Full time
Job Title: Digital Marketing Manager

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at ANTA Sports Products Limited. This role requires a deep understanding of digital marketing strategies and tactics to drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing plans to increase brand awareness, drive website traffic, and enhance customer engagement.
  • Manage and optimize paid media campaigns across multiple channels, including Google Ads, Facebook, Instagram, and TikTok, to improve ROAS and drive customer retention.
  • Oversee website management, ensuring seamless user experiences, optimized product display pages, and effective content strategies to boost traffic and conversions.
  • Lead and implement email marketing campaigns, focusing on segmentation, automation, and performance optimization to drive retention.
  • Optimize paid media creatives, leveraging A/B testing and data analysis to enhance creative performance and ROAS efficiency.
  • Prioritize growth marketing strategies, utilizing experimentation to drive customer acquisition, retention, and overall business growth.
  • Collaborate with internal teams to ensure digital marketing efforts align with business goals and brand consistency.
  • Analyze campaign performance metrics such as ROAS, CPA, LTV, and retention, providing actionable insights and recommendations for improvement.
Qualifications:
  • 5+ years of experience in digital marketing, with a focus on paid media management and website optimization.
  • Strong background in growth marketing, with a proven ability to drive retention and maximize customer lifetime value through experimentation and optimization.
  • Technical proficiency in platforms such as Google Ads, Facebook Ads Manager, and email marketing.
  • Solid understanding of e-commerce and website optimization, with experience in managing product pages and customer journeys.
  • Strong analytical skills, with experience in A/B testing, data analysis, and optimizing campaigns based on performance metrics.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
  • Experience in the sportswear industry or a passion for athletics is a plus.
Benefits:

ANTA Sports Products Limited offers a comprehensive benefits package, including year-end bonuses, relocation assistance, healthcare insurance, retirement plans, professional development opportunities, and more.

About ANTA:

ANTA Sports Products Limited is a leading sportswear company in China, established in 1991. We have a comprehensive brand portfolio, including ANTA, FILA, DESCENTE, and KOLON SPORT. In 2019, we successfully acquired Amer Sports, a global sportswear group that owns internationally recognized brands such as Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. By doing so, we aim to tap into the potential of both the mass and high-end sportswear markets.

In 2023, ANTA Group achieved a revenue of over 62 billion yuan, representing a year-on-year increase of 16.2%. The gross profit margin improved to 62.6%, and the operating profit margin reached 24.6%. Not only has ANTA Group maintained its position as the top sports goods company in China for 12 consecutive years, but it has also held the top position in the entire Chinese market for two consecutive years.

For more information, please visit our Investor Relations website: http://ir.anta.com

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