Marketing Director
2 days ago
At Ulrich Lifestyle Structures, LLC, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for driving brand growth and visibility through innovative strategies and campaigns.
Key Responsibilities:- Develop and implement marketing initiatives across digital and traditional channels, including PPC, SEO, customer promotions, and more.
- Mentor and guide your marketing team, fostering a culture of creativity, accountability, and excellence.
- Oversee all customer-facing communications, ensuring consistency in brand messaging and visual identity.
- Drive lead generation efforts through targeted campaigns and partnerships, effectively converting interest into actionable sales opportunities.
- Collaborate with external marketing firms and vendors on PR, advertising, creative campaigns, and web development to achieve strategic goals.
- Supervise the creation of all marketing content, including blogs, videos, social media posts, and web content. Ensure quality and alignment with brand standards.
- Monitor and optimize marketing budgets, identifying opportunities for cost savings and ensuring efficient use of resources.
- Act as the primary liaison between the marketing department and regional sales teams, ensuring marketing efforts support sales objectives.
- Provide regular reports on marketing activities, campaign performance, and ROI in weekly, monthly, quarterly, and annual meetings.
- Graduate degree in Marketing or a related field preferred; equivalent experience in creative development and management is acceptable.
- Minimum of 5 years in marketing, branding, or a related field, with a proven track record of success.
- Experience with CRM systems, preferably HubSpot.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Google Suite, and HubSpot.
- Strong skills in building and managing websites, particularly on WordPress.
- Ability to guide creative professionals (photographers, videographers, web developers, graphic designers) through complex projects, ensuring alignment with marketing goals.
- Strong ability to interpret marketing data, identify trends, and communicate insights effectively to non-marketers.
- Excellent written and verbal communication skills, with the ability to inspire and lead a team.
- Demonstrated expertise in graphic design, layout, typography, and user-centered experience design.
- Highly organized, deadline-driven, and capable of managing multiple projects simultaneously.
- Innovative thinker with the ability to develop creative solutions to marketing challenges.
- Proficiency in HTML and PPC management, including Adwords, Facebook, and YouTube.
- Experience in B2C environments, with a focus on driving sales and enhancing customer value through marketing efforts.
- $85,000 - $100,000, depending on experience.
- Comprehensive medical, vision, and dental coverage.
- Paid Time Off.
- 401(k) Safe Harbor Plan with 4% Company match.
- Life, Long-Term, and Short-Term Disability Insurance.
- Full-time; Exempt.
- Ulrich Headquarters, downtown Fort Worth, TX.
- Monday to Friday, with occasional Saturdays as needed.
- This is an onsite role; remote work is not available.
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