Digital Marketing Manager

6 days ago

Fort Worth, Texas, United States BODYBAR Pilates HQ Full time
Job Description

Job Summary:

BODYBAR Pilates HQ is seeking a highly skilled and experienced Marketing Director to lead the development of strategic marketing plans and drive growth for our company. As a key member of our team, you will play a crucial role in shaping our brand, driving business results, and ensuring cohesive and innovative marketing efforts across the organization.

Key Responsibilities:

  • Strategic Leadership:
    • Develop, implement, and oversee a comprehensive, system-wide strategic marketing plan that aligns with company goals and brand vision.
    • Collaborate with senior leadership to create and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
    • Forecast, draft, and oversee the department's operating budget, ensuring alignment with the company's growth plans.
    • Allocate brand funds strategically to support initiatives that drive business objectives and brand visibility.
    • Lead cross-functional collaboration with other departments, including sales, operations, and finance, to develop and align marketing strategies that drive client acquisition, retention, and revenue growth.
    • Stay ahead of industry trends, conducting market research to inform and innovate marketing strategies.
    • Establish, retain, and manage strategic partnerships and vendor, stakeholder, and external party relationships to support the company's growth and visibility while maximizing the impact of the marketing budget.
  • Execution & Implementation:
    • Oversee the tactical implementation of marketing initiatives across various channels, including social media, content creation, public relations, and retail.
    • Analyze and monitor the performance of marketing campaigns, providing regular reporting to senior leadership and adjusting strategies as needed.
    • Ensure the successful execution of campaigns, including the launch of new retail lines and promotional activities.
    • Manage the company's online presence, including website updates and social media channels.
  • Team Leadership:
    • Lead and mentor a high-performing marketing team, overseeing daily operations, workflow, and project timelines while creating a culture of innovation and excellence.
    • Onboard, train, and develop team members, providing performance evaluations and managing discipline according to company policy.
    • Ensure all marketing collateral meets brand standards and is approved before distribution.
  • Additional Responsibilities:
    • Represent BODYBAR Pilates HQ at industry events, conferences, and in community engagements to enhance brand visibility and establish thought leadership.
    • Present marketing strategies, progress reports, and outcomes to the senior leadership team.
    • Perform other duties as assigned.

Requirements:

  • Bachelor's Degree in Marketing, Public Relations, or related field
  • At least 5 years of progressive strategic marketing experience in a similar industry is required; experience in the fitness or wellness industry is strongly preferred.
  • Proficiency in editing and creating content for various social media platforms using Adobe Creative Suite.
  • Experience with various marketing and project management systems, including, but not limited to, Digital Asset Management (DAM) solutions, Asana, and Canva.
  • Strong verbal and written communication skills, with a proven ability to deliver compelling presentations.
  • Demonstrated experience in developing and managing marketing budgets.
  • Exceptional time management and project management abilities.
  • In-depth knowledge of marketing strategies, tactics, and best practices.
  • Excellent interpersonal skills and a strong customer service orientation.
  • Superior organizational skills with keen attention to detail.
  • Strong analytical and problem-solving capabilities.
  • Collaborative team player with a commitment to achieving shared goals.

About BODYBAR Pilates HQ:

We are a fitness company that fosters a balanced, athletic, and real community. Our mission is to cultivate a community of people who love, respect, encourage, and motivate one another to be strong, healthy, and happy human beings. We achieve this by empowering values-focused entrepreneurs to deliver our brand ethos globally via BODYBAR studio ownership.

Our Core Values:

We build a community of people who love, respect, encourage, and motivate one another to be strong, healthy, and happy human beings. We achieve this by empowering values-focused entrepreneurs to deliver our brand ethos globally via BODYBAR studio ownership.

Flexible Work Options:

We offer flexible work from home options for our team members.

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