Senior Product Marketing Manager for Value-Based Upselling

2 weeks ago

Miami, United States Verizon Communications Full time
About Verizon Communications

Verizon Communications stands as a premier provider of technology and communication solutions, reshaping global connectivity. Our human-centric network spans the globe, working diligently behind the scenes. We prioritize listening as the foundation of learning, and whether in times of challenge or celebration, we unite to uplift our communities and strive for impactful progress.

Key Responsibilities:
  • Collaborate with all Value brand leaders and product teams to innovate and develop new services aimed at enhancing Average Revenue Per Account (ARPA) across various brands.
  • Craft and execute brand-specific strategies to elevate customer plans by closely partnering with the base management team to establish loyalty strategies based on customer risk profiles.
  • Design a comprehensive program to promote upselling within the customer base, focusing on value propositions for new products, Value Added Services, and Insurance to foster retention and generate additional revenue.
  • Formulate and implement pricing strategies for Home services, connected devices, and product packaging, alongside upsell initiatives.
  • Oversee the creation of end-to-end value proposition campaigns for the customer base, encompassing strategic direction, ideation, briefing, communication strategies, creative execution, and cross-functional implementation.
  • Engage with Finance, Revenue Assurance, Credit, and Legal departments to ensure alignment and approval of business cases and campaign requirements.
  • Guide and influence customer experience/user experience (CX/UX) and user journeys for existing customers specific to Prepaid Brands.
  • Conduct and utilize consumer market research, competitive analysis, and industry benchmarking to inform program design.
  • Design base campaign briefs for Value Added Services, Insurance, smartwatches, connected devices, and Home Internet.
  • Establish performance expectations for programs, develop financial business cases, and secure project approvals.
  • Lead marketing briefings for agency creative development concerning base campaigns, store merchandising, and digital/social media presence targeting the customer base.
  • Manage the Go-to-Market process, ensuring all internal communications and training requirements are met.
  • Translate functional value proposition plans into operational processes and oversee execution.
  • Develop creative resolutions to guide internal teams in execution.

In this position, you will have a defined work arrangement that includes both remote work and scheduled office days.

Qualifications:

Required:

  • Bachelor's degree or equivalent experience.
  • A minimum of six years of relevant professional experience.
  • Proven experience in cross-functional communication and stakeholder engagement.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred:

  • MBA is highly preferred.
  • Five to seven years of relevant experience.
  • Familiarity with Verizon's internal systems.
  • Strong project management capabilities with the ability to multitask effectively.
  • Excellent communication and managerial skills.
  • Experience in managing and influencing senior executive client relationships, with the ability to present insights effectively.
  • Ability to influence without direct authority and tailor findings to the audience's interests.
Work Environment

This is a hybrid role with a defined work location that includes both remote work and a minimum of assigned office days each month.

Equal Opportunity Employer

Verizon Communications is proud to be an equal opportunity employer, celebrating the diversity of our workforce, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and veteran status. We are committed to fostering an inclusive environment that encourages authenticity and a sense of belonging, ensuring that every employee feels valued and empowered to contribute their best.

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