Director of US Region Marketing
5 days ago
BD is a global medical technology company that is committed to advancing the world of health. As a Director of US Region Marketing, you will play a critical role in supporting revenue and margin growth of ~$10B in combined US Region (USR) products and services.
Key Responsibilities- Develop and execute comprehensive ONE BD value offers and solutions to drive revenue and margin growth.
- Collaborate with the Strategic Customer Group (SCG), Business Unit (BU) marketing teams, and USR Marketing functions to ensure short and long-term growth objectives for the USR.
- Oversee USR strategic content and customer-related needs across USR marketing functions and business partners.
- Develop content and communications across USR Marketing functions and strategies, including clinical solutions, digital marketing, trade shows, and pricing and contracting.
- Consolidate USR market insights, including market trends and market data, to define strategic implications and determine underlying market growth for the USR.
- Support brand sentiment work, including NPS (net-promotor score), and coordinate with SCG on strategic implications.
- BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.
- A minimum of 10 years of relevant Marketing experience in medical device and/or Life Science market.
- A minimum of 3 years of Marketing Management experience, leading others in Marketing.
- A minimum of 3 years of experience leading teams.
- Sales experience is preferred.
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. We are committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
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