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Programmatic Account Specialist

2 months ago

New York, New York, United States Clear Channel Communications, Inc. Full time
Job Summary:

The Programmatic Account Specialist will play a key role in supporting the day-to-day post-sale activity as part of Clear Channel Outdoor's industry-leading programmatic approach. This role will interface closely with the technology, ad operations, data & analytics, sales and sales support teams to ensure that programmatic campaign spend is delivered effectively & at scale.

Key Responsibilities:
  • Participate in every aspect of the campaign lifecycle after a deal has closed, including campaign setup, activation, monitoring, optimization, and reporting.
  • Work with Programmatic Account Managers to service client needs around our Private Marketplace solution, including pulling webcams, requesting beauty shots, developing recap reports, and solving billing issues.
  • Provide swift programmatic trafficking support to ensure maximum revenue potential, including creative trafficking for both open exchange activity and private deals.
  • Support the creation of project and campaign-level deliverables across internal and partner stakeholders.
  • Analyze results on a micro (campaign) and macro (business unit) level to support existing programmatic activity.
  • Understand all in-house & partner platform UIs and reporting functions, and produce ad hoc reporting upon request.
  • Provide hands-on assistance with ad implementation, creative issues & troubleshooting, ad tagging, third party integrations, inventory and/or campaigns delivery discrepancies.
  • Actualize client spend in Salesforce.
  • Assist in updating CCO marketing materials.
Requirements:
  • Bachelor's degree in business, marketing, technology, or related field preferred, or equivalent combination of education, training, experience, or military experience.
  • One (1) + years working across functions in the media agency, publisher or OOH media-owner space in a media planning, media buying, or account management capacity is preferred.
  • One (1)+ year working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns preferred.
  • Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred.
Competencies:
  • Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively getting message across.
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
  • Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
Physical Demands:
  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.
  • Employee must have the ability to see written documents and computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment.