Strategic Communications and Marketing Professional

1 day ago

Haverhill, Massachusetts, United States Atlas Technologies Inc Full time
Job Title: Communications and Marketing Specialist

We are seeking a highly skilled Communications and Marketing Specialist to join our team at Atlas Technologies Inc. This role is perfect for someone who thrives on developing strategic marketing plans, creating impactful content, and driving customer engagement.

Key Responsibilities:
  • Develop and lead comprehensive communication plans, presentations, and internal messaging to keep team members informed and aligned with company objectives.
  • Collaborate with the strategy and growth team to develop and implement go-to-market strategies that effectively position Atlas's core competencies in target markets.
  • Develop and lead a content strategy that includes blogs, articles, case studies, videos, podcasts, and social media content, ensuring alignment with SEO best practices and branding guidelines.
  • Build strong relationships with all functional areas to ensure messaging and strategy alignment, using insights from these teams to craft relevant and compelling communications.
  • Act as a brand ambassador, ensuring that all communications are consistent, aligned with Atlas's values, and meet brand standards.
  • Lead social media efforts by developing and executing campaigns across platforms (LinkedIn, Facebook, Twitter, Instagram) to engage audiences and promote company initiatives.
  • Research and pursue opportunities for awards and speaking engagements to position Atlas as an industry leader.
  • Create and manage various marketing materials, including presentations, infographics, brochures, and videos, to support company initiatives.
  • Monitor and analyze marketing campaign effectiveness, providing insights and recommendations for continuous improvement.
Requirements:
  • Minimum of 5 years in communications and marketing, with a focus on communications, product marketing, content strategy, and customer engagement.
  • Bachelor's degree in Communications, Marketing, English, Public Relations, or a related field preferred.
  • Proven ability to develop brand and product positioning strategies, with exceptional writing, editing, and presentation skills.
  • Proficient with digital marketing tools, content management systems, SEO/SEM strategies, and analytics platforms.
Preferred Qualifications:
  • Experience working closely with product teams to position products competitively and ensure customer satisfaction throughout the product life cycle.
  • Demonstrated ability to lead content strategy, including SEO optimization, selecting distribution channels, and driving audience engagement.
  • Expertise in creating clear, compelling internal communications that enhance employee engagement.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and creative professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.

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