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Director of Growth Marketing

2 months ago

Haverhill, Massachusetts, United States Case Status Full time
About Case Status

Case Status is a venture-backed tech startup based in Charleston, SC, that has recently ranked 430 on the INC 5000 fastest growing companies and received its Certification from Great Places to Work for 24/25. We are transforming the legal industry by enabling our customers to provide their clients with real-time case status communications, proprietary progress tracking, smart scheduling, a custom legal NPS system, and more.

Job Overview

We are seeking a highly skilled Director of Growth Marketing to drive customer acquisition and revenue retention through innovative and data-driven marketing strategies. As a key member of our team, you will play a crucial role in expanding our market presence, driving revenue growth, and positioning Case Status as the go-to platform for client experience in the legal industry.

Key Responsibilities
  • Strategic Growth Planning and Forecasting: Develop and execute a comprehensive growth marketing strategy and GTM that supports revenue and pipeline growth targets.
  • Demand Generation: Lead inbound and outbound marketing efforts, including email marketing, syndication, affiliate marketing, paid media, and social media to generate qualified leads and increase conversion rates.
  • Performance Marketing: Manage performance marketing channels to optimize for ROI, working with advertising platforms like Google Ads, LinkedIn, and Facebook.
  • Data-Driven Decision Making: Utilize analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign performance, generate insights, and make informed decisions to drive growth.
  • Customer Marketing: Assist in the growth and optimization of the Customer Channel for referrals and upgrades.
  • Partner Marketing: Assist in the growth and development of marketing in our partner ecosystem.
  • Collaborative Leadership: Work closely with cross-functional teams including product, sales, and customer success to align marketing initiatives with company goals.
  • Growth Experiments: Design and execute A/B tests and growth experiments to identify new opportunities for growth and scaling.
  • Brand Positioning: Strengthen Case Status's market positioning by enhancing brand awareness and authority in the legal tech space.
  • Budget Management: Assist the CMO with creation and management of the Growth marketing budgets, ensuring resources are allocated efficiently for maximum impact.
Qualifications
  • 10+ years of experience in growth or demand marketing in SaaS or Software is a must.
  • Strongly preferred with some working for a legal technology company.
  • Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a strong plus.
What We Offer
  • Unlimited PTO (with manager approval and after a short period of employment)
  • Leading Medical, Dental, and Vision Plans with HSA options and 24/7 EAP
  • Matching 401(k) contribution program after 3 months of employment
  • Ownership in Case Status through its stock option plan
  • Quarterly recharge days, extended holiday PTO, and more