Digital Marketing Specialist

4 weeks ago


San Antonio, Texas, United States Soilworks Natural Capital Full time
Job Description

We are seeking a Digital Marketing Coordinator to oversee and manage our company's online social organic and paid social marketing efforts. This role will involve coordination of marketing efforts, including organic campaigns for relevant social media platforms, PPC advertising, and management of our overall brand marketing calendar.

Key Responsibilities:

  • Oversee all of our social media accounts, including content creation, scheduling, and engagement
  • Develop and execute a social media marketing strategy and calendar that aligns with the marketing, events, and tradeshow calendars
  • Oversee and implement paid digital marketing strategy and campaigns
  • Use analytics tools to assess and modify our campaigns
  • Contribute to overall weekly digital advertising reporting
  • Support influencer program efforts
  • Identify new avenues for marketing, growth, and trends

Requirements:

  • Collaborative perspective with a positive attitude
  • Bachelor's degree in marketing and/or 3-5 years of proven social media marketing experience
  • Ability to ideate and create social media content
  • Experience with social media and PPC advertising
  • Proficiency with Google Analytics and attribution models
  • Experience with SEO software tools
  • Strong analytical and market research skills

Preferred Experience:

  • 1-3 years experience in the marketing of agricultural products
  • Cross-platform posting management experience (META, Twitter, TikTok, YouTube, LinkedIn)
  • Agriculture (farm and ranch) copywriting experience
  • Social and general media video editing skills

Benefits:

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Short Term & Long Term Disability
  • Work From Home
  • In-office Snacks
  • Wellness Resources


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