Digital Marketing Strategy Manager

2 days ago

San Antonio, Texas, United States Certified Group Full time
Job Title: Digital Marketing Strategy Manager

Certified Group is a leading North American provider of laboratory testing, regulatory consulting, and certification & audit services. We are committed to delivering expert solutions and quality testing that our customers can feel confident in - on time, every time - so the world can trust in what it consumes.

Job Summary

The Digital Marketing Strategy Manager is an integral part of the Marketing Communications team and is responsible for supporting the development and execution of our digital marketing strategies for Certified Group. This role will play a pivotal role in shaping the digital strategy and driving the execution of marketing plans.

Key Responsibilities
  • Develop digital strategy by designing, planning, developing, implementing and managing digital marketing initiatives.
  • Develop paid search, display, and social advertising campaigns & re-marketing campaigns that supported lead generation goals and maximize ROI.
  • Plan and execute an effective SEO strategy that increases targeted, organic traffic to our websites and blogs.
  • Continually optimize PPC campaigns by updating keywords, ads and landing pages while improving website performance and security.
  • Provide weekly/ monthly/ quarterly reports with analysis of KPI dashboard strengths and opportunities.
  • Prepare annual digital marketing budget and manage expenses accordingly.
  • Maintain a consistent brand voice and presence across all digital marketing campaigns.
  • Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations.
  • Program email communications and design email sequences.
  • Manage social media channels, develop strategy, design and schedule posts, track analytics.
  • Support strategic and tactical approaches to Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
  • Assist in the creation and promotion of blog posts, articles and other digital content to enhance visibility and engagement.
  • Offer guidance, mentorship, and leadership to the team. Enhance the abilities of the marketing organization through mentoring and education. Cultivate a collaborative, innovative and inclusive culture within the team.
  • Ensure website content is current, relevant and engaging to the target audience. This includes text, images, videos, and blog posts, ensuring all content is SEO-optimized and aligns with the brand's voice and messaging strategy.
  • Coordinate with outside parties to ensure the websites are secure from hacking and malware.
  • Implement and monitor SEO strategies to improve the website's visibility and ranking in search engine results pages.
  • Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights. Use this data to make informed decisions on content, design and strategy adjustments.
Requirements
  • Bachelor's in Business Marketing, Advertising, Communications, Information Systems or relevant field.
  • 8+ years digital marketing experience strongly preferred.
  • Proficiency in Hubspot & Salesforce and in-depth knowledge of Google Analytics and paid advertising platforms.
  • Experience managing multiple aspects of the platform including CRM, email marketing, sequences, deal pipelines and landing page development.
  • Experience developing content, managing brands on social media and digital marketing analytics.
  • Familiarity with SEO and PPC.
  • Strong understanding of sales and marketing processes and workflows.
  • Familiarity with CRM integrations and data management best practices.
  • Strong project management skills working with marketing and other departments.
  • Effective collaborator able to work in project teams.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Proficient user of MS Office, Excel Spreadsheets, and web-based applications.
  • Ability to thrive in a fast-paced and dynamic environment.
  • Strong interpersonal, verbal and written communication skills.
  • Strong attention to detail, accuracy, and execute timely results.
  • Ability to work productively in a remote setting.
Benefits
  • Progressive 401k Retirement Savings Plan.
  • Employer Paid Short-Term and Long-Term Disability, and Life Insurance.
  • Group Medical.
  • Tuition Reimbursement.
  • Flexible Spending Accounts.
  • Dental.
  • Paid Holidays and Time Off.

  • Digital Marketing Strategy Manager

    3 days ago

    San Antonio, Texas, United States Food Safety Net Services Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategy Manager to join our Marketing Communications team at Food Safety Net Services. As a key member of our team, you will be responsible for developing and executing our digital marketing strategies to drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement...

  • Digital Marketing Manager

    2 weeks ago

    San Antonio, Texas, United States Insane Forensics Full time

    Job Title: Digital Marketing ManagerWe are seeking a highly skilled Digital Marketing Manager to join our team at Insane Cyber. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to drive lead generation and demand for our products/services.Key Responsibilities:Create and implement...

  • Digital Marketing Manager

    2 days ago

    San Antonio, Texas, United States Summit Church Full time

    Job Title: Digital Marketing ManagerThe Digital Marketing Manager is responsible for leading the development and implementation of digital marketing strategies to promote Summit Church's mission and values.As a key member of the marketing team, you will be responsible for creating and executing campaigns that engage and inspire our audience, while also...

  • Digital Marketing Strategist

    2 weeks ago

    San Antonio, Texas, United States Insane Forensics Full time

    Job Title: Digital Marketing ManagerWe are seeking a highly skilled Digital Marketing Manager to join our team at Insane Cyber. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive lead generation and demand for our products and services.Key Responsibilities:Develop...

  • Digital Marketing Strategist

    1 day ago

    San Antonio, Texas, United States Insane Forensics Full time

    Job Title: Digital Marketing ManagerAt Insane Cyber, we're dedicated to advancing cybersecurity and protecting our critical infrastructure. We're seeking a skilled Digital Marketing Manager to help us build our pipeline and promote our innovative products.Key Responsibilities:Strategy Development: Create and execute a comprehensive digital marketing strategy...

  • Digital Marketing Specialist

    2 days ago

    San Antonio, Texas, United States SWBC Full time

    Job Title: Digital Marketing SpecialistSWBC is seeking a talented individual to join our dynamic team as a Digital Marketing Specialist. As a key member of our digital marketing team, you will play a crucial role in maintaining and managing all digital assets, including our web presence, marketing automation system, digital platforms, and delivery vehicles...

  • Digital Marketing Specialist

    2 days ago

    San Antonio, Texas, United States SWBC Full time

    Job Title: Digital Marketing SpecialistSWBC is seeking a highly skilled Digital Marketing Specialist to join our dynamic team. As a key member of our digital marketing team, you will be responsible for maintaining and managing all digital assets, including our web presence, marketing automation system, digital platforms, and delivery vehicles for digital...

  • Digital Marketing Specialist

    1 day ago

    San Antonio, Texas, United States Soilworks Natural Capital Full time

    Job Title: Digital Marketing CoordinatorAt Soilworks Natural Capital, we're seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for overseeing and managing our company's online social organic and paid social marketing efforts.Key Responsibilities:Develop and execute a...

  • Digital Marketing Specialist

    4 weeks ago

    San Antonio, Texas, United States Soilworks Natural Capital Full time

    Job Title: Digital Marketing CoordinatorAt Soilworks Natural Capital, we're seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you'll be responsible for overseeing and managing our company's online social organic and paid social marketing efforts.Key Responsibilities:Develop and execute a...

  • Digital Marketing Associate

    3 days ago

    San Antonio, Texas, United States Impactable - B2B LinkedIn Ads Agency Full time

    Job Title: Digital Marketing AssociateImpactable, a leading B2B LinkedIn Ads Agency, is seeking a highly skilled Digital Marketing Associate to join our team. As a key member of our marketing team, you will be responsible for developing and implementing content strategies, copywriting, editing, and enhancing video content to meet client standards.Key...

  • Digital Marketing Consultant

    3 weeks ago

    San Antonio, Texas, United States RocketLevel Full time

    About RocketLevelRocketLevel is a leading provider of digital marketing solutions for small businesses. Our mission is to empower local communities to thrive by helping businesses grow through effective marketing strategies.Job DescriptionWe are seeking a highly motivated and results-driven Digital Marketing Consultant to join our team. As a key member of...

  • Digital Marketing Director

    3 days ago

    San Antonio, Texas, United States SWBC Full time

    Job Title: Digital Marketing DirectorSWBC is seeking a highly skilled Digital Marketing Director to lead our team of digital marketers and data analysts in developing and executing high-impact marketing strategies to generate quality leads for our sales divisions. As a critical strategic lead and marketing team member, you will work collaboratively with...

  • Digital Marketing Consultant

    4 weeks ago

    San Antonio, Texas, United States RocketLevel Full time

    About RocketLevelRocketLevel is a leading provider of digital marketing solutions for small businesses. Our mission is to empower local communities by helping businesses succeed.Job DescriptionWe're seeking a highly motivated and results-driven Digital Marketing Consultant to join our team. As a key member of our sales team, you will be responsible for...

  • Digital Marketing Consultant

    4 weeks ago

    San Antonio, Texas, United States RocketLevel Full time

    About RocketLevelRocketLevel is a leading provider of digital marketing solutions for small businesses. Our mission is to empower local communities by helping businesses succeed.Job DescriptionWe're seeking a highly motivated and results-driven individual to join our team as a Digital Marketing Consultant. As a key member of our sales team, you will be...

  • Digital Marketing Strategist

    3 weeks ago

    San Antonio, Texas, United States Credit Human Full time

    Job Title: Demand Generation ManagerWe are seeking a highly skilled Demand Generation Manager to join our Marketing Technology Department.About the Role:The Demand Generation Manager will be responsible for leading the planning, implementation, and optimization of targeted marketing programs focused on driving awareness of products to new prospects and...

  • Digital Marketing Specialist

    2 days ago

    San Antonio, Texas, United States Carlton Electric Full time

    About the JobWe are a forward-thinking company seeking a skilled Social Media Manager to join our remote team. As a key member of our marketing team, you will play a crucial role in elevating our online presence and fostering engagement across various social media platforms.Key Responsibilities:Develop and execute a comprehensive social media plan to boost...

  • Digital Marketing Specialist

    1 month ago

    San Antonio, Texas, United States XPEL Full time

    Job SummaryXPEL is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and managing paid search campaigns across various platforms, including Google Ads, Bing Ads, Meta Ads & LinkedIn Ads.Key ResponsibilitiesCampaign Development and Management: Develop and...

  • Digital Marketing Strategist

    1 day ago

    San Antonio, Texas, United States XPEL Full time

    Job Summary:As a Digital Marketing Strategist at XPEL, you will be responsible for developing and managing paid search campaigns across various platforms, including Google Ads, Bing Ads, Meta Ads & LinkedIn Ads. Your goal will be to drive conversions and revenue growth while staying up-to-date on industry trends and best practices.Key Responsibilities:1....

  • Marketing Manager

    2 days ago

    San Antonio, Texas, United States Marriott International Full time

    Job SummaryAs a Marketing Manager at Marriott International, you will be responsible for promoting on-brand messaging to customers through various channels, driving revenue and supporting total hotel goals. You will develop and execute direct marketing plans, targeted campaigns, and activated channels to increase market share and build broader portfolio and...

  • Digital Product Manager Lead

    2 days ago

    San Antonio, Texas, United States Wells Fargo Full time

    About this Role:We are seeking a seasoned Digital Product Manager to lead the development and execution of complex digital business plans, programs, and initiatives within Commercial Banking. This individual will be responsible for building strategy and requirements for digital platforms and properties to achieve business outcomes.Key Responsibilities:Lead...