Digital Marketing Strategy Manager
4 days ago
Certified Group is a leading provider of laboratory testing, regulatory consulting, and certification & audit services. We are committed to delivering expert solutions and quality testing that our customers can feel confident in – on time, every time – so the world can trust in what it consumes.
We are currently seeking a Digital Marketing Strategy Manager to join our growing team. This role will play a pivotal part in shaping our digital strategy and driving the execution of marketing plans.
The ideal candidate will have a strong understanding of digital marketing principles, including SEO, keyword research, email marketing, online advertising, and PPC campaigns. They will be responsible for developing and implementing digital marketing strategies, managing a team, and collaborating with cross-functional partners to ensure alignment and deliver results.
Key Responsibilities
- Develop and implement digital marketing strategies to drive traffic, engagement, and conversions.
- Manage and optimize paid search, display, and social advertising campaigns.
- Plan and execute an effective SEO strategy to increase targeted, organic traffic to our websites and blogs.
- Continually optimize PPC campaigns by updating keywords, ads, and landing pages.
- Provide regular reports with analysis of KPI dashboard strengths and opportunities.
- Prepare and manage the digital marketing budget.
- Maintain a consistent brand voice and presence across all digital marketing campaigns.
- Administer marketing automation and CRM platforms.
- Program email communications and design email sequences.
- Manage social media channels and develop strategies for content creation and engagement.
- Support strategic and tactical approaches to lead generation.
- Assist in the creation and promotion of digital content to enhance visibility and engagement.
- Offer guidance, mentorship, and leadership to the team.
Requirements
- Bachelor's degree in Business Marketing, Advertising, Communications, or a relevant field.
- 8+ years of digital marketing experience.
- Proficiency in Hubspot, Salesforce, and Google Analytics.
- Experience managing multiple aspects of digital marketing platforms.
- Strong understanding of sales and marketing processes and workflows.
- Familiarity with CRM integrations and data management best practices.
- Strong project management skills and ability to work in project teams.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic environment.
Benefits
- Progressive 401k Retirement Savings Plan.
- Employer-paid Short-Term and Long-Term Disability, and Life Insurance.
- Group Medical.
- Tuition Reimbursement.
- Flexible Spending Accounts.
- Dental.
- Paid Holidays and Time Off.
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