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SalesForce Marketing Consultant

2 months ago

Peoria, Illinois, United States Caterpillar Full time

**Job Summary**

The Marketing Technology Activation team at Caterpillar is seeking a highly skilled Salesforce Marketing Consultant to lead strategic development and adoption of Salesforce Marketing Cloud. This role requires a deep understanding of marketing automation, integrated web experiences, and form strategies.

**Key Responsibilities:**

* Develop multi-channel Salesforce Marketing Cloud campaigns on behalf of marketing teams and provide insights on optimizing marketing automation strategies.

* Consult and educate marketing teams on the usage of other marketing technologies to improve marketing performance and achieve business objectives.

* Collaborate with business unit partners to understand marketing strategies and incorporate them into enterprise-level digital solutions.

* Represent the business in marketing technology and data planning meetings, road mapping, reveals, and retrospectives.

* Lead medium to large projects related to marketing technology and data development and adoption.

**Requirements:**

* 10+ years of professional experience in marketing.

* 5+ years of experience with Salesforce Marketing Cloud.

* Current Salesforce Marketing Cloud Consultant certification.

* Proficiency in email-specific HTML, Marketing Cloud SQL, and AMPscript.

* Additional experience with Salesforce Sales Cloud, Salesforce Cloud Page development, and Adobe Experience Manager (AEM).

* Ability to multitask and balance workload.

* Capable of providing actionable insights from marketing performance data.

**What You Will Get:**

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We have created an inclusive environment for you to explore your passions, make an impact, and do the work that really matters.

**About Caterpillar:**

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For nearly 100 years, we have been helping customers build a better, more sustainable world and are committed to a reduced-carbon future.

**Additional Details:**

This position has the option to be based out of either our Chicago, IL or Peoria, IL offices with a flexible hybrid work environment.