Outbound Marketing Strategist
1 week ago
Global Channel Management, Inc is seeking a highly skilled Outbound Marketing Specialist to join our team. As an Outbound Marketing Specialist, you will be responsible for developing and executing lead generation plans, identifying customer personas, and collaborating with cross-functional teams to drive sales pipeline growth.
Key Responsibilities:- Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.
- Identify customer personas and ideal customer profile for targeted campaigns.
- Use external tools to source leads and contacts, based on the established customer profile.
- Collaborate cross-functionally with customer-facing teams to properly position the company in the marketplace.
- Leverage internal expertise, industry intelligence, company data, and third-party tools to create marketing campaigns that help market-level sales teams drive new business.
- Gather market intelligence to develop campaign content, which may include emails, blog content, presentations, infographic, sales enablement, and webpage content.
- Communicate results, working cross-functionally with teams on initiatives to improve sales pipeline.
- 3+ years of B2B experience.
- Bachelor's degree required; advanced degree in Business Administration or Marketing a plus.
- Proficiency in MS Office, CRM (Salesforce and Pardot preferred), and social media platforms (LinkedIn preferred).
- Experience in data management and analytics a plus.
- Strong experience in outbound marketing strategies, lead generation, and mining company data to enable sales efforts.
- Wireless or Telecom industry and business-to-business experience preferred.
- Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
- Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
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Outbound Marketing Strategist
2 weeks ago
Woburn, Massachusetts, United States Global Channel Management, Inc Full timeOutbound Marketing SpecialistGlobal Channel Management, Inc is seeking a highly skilled Outbound Marketing Specialist to join our team.Key Responsibilities:Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.Identify customer personas and ideal customer profile for targeted campaigns.Use...
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Outbound Marketing Strategist
1 month ago
Woburn, Massachusetts, United States Global Channel Management, Inc Full timeJob DescriptionJob Title: Outbound Marketing SpecialistCompany: Global Channel Management, IncJob Summary:We are seeking an experienced Outbound Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing lead generation plans, identifying customer personas, and collaborating with cross-functional teams to...
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Lead Product Strategist
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B2B Marketing Outreach Specialist
1 month ago
Woburn, Massachusetts, United States Global Channel Management, Inc Full timePosition Overview: Outbound Marketing SpecialistCompany: Global Channel Management, Inc is seeking a skilled Outbound Marketing Specialist to enhance our marketing initiatives.Location: This role requires in-office attendance once a week at our Woburn office, specifically on either Tuesday or Wednesday.Qualifications:A Bachelor's degree is mandatory; a...
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B2B Marketing Outreach Specialist
1 month ago
Woburn, Massachusetts, United States Global Channel Management, Inc Full timePosition Overview: Outbound Marketing SpecialistCompany: Global Channel Management, Inc is seeking a skilled Outbound Marketing Specialist to enhance our marketing initiatives.Work Arrangement: This position requires in-person attendance at the Woburn office once a week, specifically on either Tuesday or Wednesday.Qualifications:A Bachelor's degree is...
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Mid-Market Account Executive
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Outbound Marketing Specialist
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Woburn, United States Global Channel Management, Inc Full timeOutbound Marketing Specialist needs 3+ years of B2B experience Outbound Marketing Specialist requires: Onsite , one day a week in the Woburn office, either a Tuesday or Wednesday. Bachelor's degree required; advanced degree in Business Administration or Marketing a plus. 3+ years of B2B experience. ...
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Mid-Market Account Executive
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Mid-Market Account Executive, East Team
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