Outbound Marketing Strategist

2 days ago

Woburn, Massachusetts, United States Global Channel Management, Inc Full time
Job Description

Job Title: Outbound Marketing Specialist

Company: Global Channel Management, Inc

Job Summary:

We are seeking an experienced Outbound Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing lead generation plans, identifying customer personas, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:

  • Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.
  • Identify customer personas and ideal customer profile for targeted campaigns.
  • Use external tools to source leads and contacts, based on the established customer profile.
  • Collaborate cross-functionally with customer-facing teams to properly position the company in the marketplace.
  • Leverage internal expertise, industry intelligence, company data, and third-party tools to create marketing campaigns that help market-level sales teams drive new business.
  • Gather market intelligence to develop campaign content, which may include emails, blog content, presentations, infographic, sales enablement, and webpage content.
  • Collaborate with Sales Operations to measure and report on the success of campaigns and optimize approach based on analytics and data.
  • Communicate results, working cross-functionally with teams on initiatives to improve sales pipeline

Requirements:

  • 3+ years of B2B experience
  • Bachelor's degree required; advanced degree in Business Administration or Marketing a plus.
  • Proficiency in MS Office, CRM (Salesforce and Pardot preferred), and social media platforms (LinkedIn preferred).
  • Experience in data management and analytics a plus.
  • Strong experience in outbound marketing strategies, lead generation, and mining company data to enable sales efforts.
  • Wireless or Telecom industry and business-to-business experience preferred.
  • Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
  • Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.

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