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Digital Marketing Strategist

2 months ago

Richmond, Virginia, United States Aquent Full time
Marketing Manager Role

We are seeking a highly skilled Marketing Manager to join our team at Aquent. As a Marketing Manager, you will play a key role in developing and executing marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Collaborate with cross-functional teams to craft compelling campaigns that influence customer behavior and deliver against internal objectives
  • Develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising efforts
  • Review and approve email/sms, website, product, and ad copy to ensure all messaging is on-brand, clear, and concise
  • Collaborate with merchandising team to optimize customer journey for conversion on Tactical and Outdoor ecommerce stores
  • Perform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns, A/B tests, and broader strategies
  • Present ideas, strategies, and final deliverables to internal and external teams, including senior leadership
  • Manage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing efforts
  • Occasionally travel to events and video/photo shoots to support marketing initiatives and content strategies
Requirements:
  • Bachelor's degree or equivalent work experience
  • 4+ years of marketing experience, with at least 1 year in a management role
  • Strong relationship management skills with experience in negotiating prices and partnership terms
  • Excellent organizational skills with a keen attention to detail
  • Effective communication skills, both oral and written
  • Proficiency with CRM tools, content management software, and strong computer skills, with the ability to quickly learn new programs
  • Knowledge of social media platforms (Instagram, Facebook, YouTube) and an understanding of organic versus paid content strategies
  • Ability to multitask and manage multiple projects simultaneously with agility
  • Team player with a collaborative mindset and a creative approach to problem-solving
  • Insight-driven with the ability to analyze data to inform marketing strategies
  • Experience in the tactical, outdoor, or apparel industries, direct-to-consumer marketing, or agency work (preferred)
  • Familiarity with UX/UI design (preferred)
Benefits:
  • Generous Paid Time Off (including Christmas Eve through New Year's Day)
  • Paid Sick Time
  • Health Insurance (Medical, Dental, Vision, including Company Paid Life Insurance)
  • Supplemental/Voluntary Insurance Plans through Aflac
  • 401(k) Plan with Company Matching
  • Clothing Stipend
  • Gym Membership

Aquent is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected status.