Digital Marketing Strategist
2 days ago
The Digital Marketing Specialist will play a crucial role in supporting our franchise owners across various brands, providing expert guidance and training on developing and implementing effective online marketing strategies.
This is a highly consultative and strategy-focused position that requires a strong understanding of digital marketing principles and a passion for helping others succeed.
This role is a key member of the marketing team, working closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives.
Responsibilities:
- Develop and implement paid advertising campaigns to drive lead generation and ROI
- Evaluate and refine digital marketing campaigns with vendors to maximize results
- Collaborate with brand marketing teams to create a holistic marketing plan for franchise owners aligned with sales goals and performance trends
- Assist in setting up third-party lead generation platforms and online listings as needed
- Deliver digital marketing training to new franchise owners
- Lead email marketing campaign strategy and creation
- Take on various brand-wide digital marketing projects and initiatives alongside the Digital Marketing Manager
- Collaborate with brand marketing teams, creative team, and operations teams on projects as needed
Candidate Requirements:
- Bachelor's degree in marketing, communications, or a related field
- 2+ years of digital marketing experience (agency experience a plus)
- Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
- Creative thinker with the ability to use data and intuition to inform decisions
- Interest in and ability to learn new technology and marketing platforms
- Highly organized with excellent accuracy and attention to detail, and facilitation skills to get work done
- Able to multi-task, switch gears quickly, and juggle multiple priorities
- Energetic and enthusiastic attitude
- Ability to thrive in a fast-paced, results-oriented environment
- Ability to work both independently and within a team environment
- Microsoft Office products knowledge and proficiency
- Ability for some travel, as deemed necessary
Language: English
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