Digital Marketing Strategist

2 days ago

Richmond, Virginia, United States Empower Brands Full time
Empower Brands Digital Marketing Specialist

The Digital Marketing Specialist will play a crucial role in supporting our franchise owners across various brands, providing expert guidance and training on developing and implementing effective online marketing strategies.

This is a highly consultative and strategy-focused position that requires a strong understanding of digital marketing principles and a passion for helping others succeed.

This role is a key member of the marketing team, working closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives.

Responsibilities:

  • Develop and implement paid advertising campaigns to drive lead generation and ROI
  • Evaluate and refine digital marketing campaigns with vendors to maximize results
  • Collaborate with brand marketing teams to create a holistic marketing plan for franchise owners aligned with sales goals and performance trends
  • Assist in setting up third-party lead generation platforms and online listings as needed
  • Deliver digital marketing training to new franchise owners
  • Lead email marketing campaign strategy and creation
  • Take on various brand-wide digital marketing projects and initiatives alongside the Digital Marketing Manager
  • Collaborate with brand marketing teams, creative team, and operations teams on projects as needed

Candidate Requirements:

  • Bachelor's degree in marketing, communications, or a related field
  • 2+ years of digital marketing experience (agency experience a plus)
  • Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
  • Creative thinker with the ability to use data and intuition to inform decisions
  • Interest in and ability to learn new technology and marketing platforms
  • Highly organized with excellent accuracy and attention to detail, and facilitation skills to get work done
  • Able to multi-task, switch gears quickly, and juggle multiple priorities
  • Energetic and enthusiastic attitude
  • Ability to thrive in a fast-paced, results-oriented environment
  • Ability to work both independently and within a team environment
  • Microsoft Office products knowledge and proficiency
  • Ability for some travel, as deemed necessary

Language: English

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