Mortgage and Consumer Lending Marketing Specialist

1 week ago


Jackson, Mississippi, United States Hope Credit Union Full time
About HOPE

HOPE is a leading community development financial institution that exists to expand access to financial services and engage in advocacy to mitigate the extent to which factors such as race, gender, birthplace, and wealth limit one's ability to prosper.

Since 1994, HOPE has invested billions of dollars that have benefitted more than 3 million people in Alabama, Arkansas, Louisiana, Mississippi, Tennessee, and nationwide.

This work has supported small business owners struggling to gain access to capital, families seeking to own homes, and individuals looking for a better way to manage their hard-earned money with a financial institution they can trust.

The Opportunity

HOPE has embarked on an unprecedented effort to eradicate the Black-white homeownership gap; increase economic mobility in the Deep South through affordable, responsible, and environmentally sustainable products and services, and fortify communities through catalytic partnerships with small towns and Historically Black Colleges and Universities.

Central to achieving these ambitious goals lies the successful execution of strategic marketing and communications.

Responsibilities
  • Liaise with HOPE's Mortgage and Consumer lending leadership to ensure the objectives of the production teams align with timing of marketing & communications investment and activities
  • Create, source, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications
  • Leverage digital marketing assets, including social media, website, and email campaigns to ensure brand consistency and increase mortgage and consumer lending leads
  • Manage online reputation for HOPE's Mortgage and Consumer Lending, including individual Loan Officers, branches, and locations
  • Generate positive online reviews and respond to reviews
  • Develop and track budget for mortgage and consumer lending marketing expenditures
  • Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives
  • Serve as the backup for graphic design as well as website creation and maintenance assignments
  • Engage with external agencies and marketing professionals to inform marketing services needed to enhance mortgage and consumer lending brand
  • Conduct market research and stay abreast of competitor positioning
  • Manage co-operative advertising programs with industry-related partners (Real Estate Agents, Title, etc)
  • Support the production teams in new business development initiatives


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