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Strategic Commerce Director

1 month ago

New York, New York, United States GroupM Nexus Full time
Job Summary

The Associate Director, Commerce Strategy role at GroupM Nexus is a key position that requires a deep understanding of commerce platforms, including retail media networks and adtech partners. The successful candidate will assist in solving complex business problems through simplified perspectives and identify product, process, or solution opportunities based on client needs. This role will have the opportunity to work across multiple client accounts, collaborate with retail partners, and support dynamic cross-functional project teams.

Key Responsibilities
  • Contribute to upleveling account management and improve how we serve GroupM Commerce clients across agencies.
  • Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client's business objectives.
  • Support the integration between commerce and brand media to develop end-to-end media plans for clients.
  • Manage relationships to ensure delivery of first-to-market media solutions.
  • Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
  • Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
  • Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
  • Lead the adoption of GroupM Commerce for new business and existing accounts.
Requirements
  • Bachelor's degree in marketing, advertising, or a related field.
  • 5+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
  • Ability to execute effective media plans that achieve business objectives.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Drive to learn and understand the retail landscape and the latest trends in commerce media.
  • Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
  • Experience with retail bid management platforms, such as Pacvue or Skai.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.