Marketing Strategy Director

4 days ago

San Francisco, California, United States Tomo Credit Full time
Job Overview

Tomo Credit is a FinTech company that aims to revolutionize the credit system. As a Director of Marketing, you will play a crucial role in leading our marketing strategy and driving growth across various social media platforms.

About Us

We are a fast-paced and innovative company, headquartered in San Francisco, with a mission to provide accessible banking solutions. Our team is passionate about making a difference in people's lives, and we are looking for someone who shares our vision.

The Role

We are seeking a highly skilled Director of Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have a deep understanding of paid social channels, particularly Facebook and Instagram, and experience managing end-to-end media campaigns.

  • Define and plan strategies across all social media platforms.
  • Manage our existing team and continue to grow the team as needed.
  • Develop, implement, and manage paid marketing campaigns across various digital channels (e.g., Google ads, social media platforms, display networks) to drive traffic, engagement, and conversions.
  • Take a data-driven approach to campaign strategy, focusing investment on the most impactful outcome and specific KPIs.
  • Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies.
What You'll Need

To be successful in this role, you will need:

  • BS/BA in Marketing or related field.
  • 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance, or innovative, fast-paced consumer brand.
  • Deep understanding of paid social channels with an emphasis on Facebook and Instagram.
  • Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
Benefits

We offer a competitive salary: $120,000 - $180,000 per year. In addition to your base salary, you can expect the following benefits:

  • Insurance: Medical, Dental, and Vision benefits.
  • Equity: We're growing rapidly, and we want to share our future success/financial upside with you. We offer an above-average ownership stake in TomoCredit for all employees.
  • Flexible vacation policy: We trust that you know how to manage your time wisely so you can finish your work on time without burnout.
  • Company-sponsored outings: This is the best outlet to get to know each other outside work.

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