Director of Investing Industry Marketing

23 hours ago

New York, New York, United States Dow Jones Full time
About the Role

We are seeking a seasoned B2B Marketing professional to lead our Investing Industry marketing efforts. As a key member of our global Marketing organization, you will be responsible for developing and executing a comprehensive marketing strategy to drive revenue growth in the Investing industry.

Key Responsibilities
  • Develop and maintain a deep understanding of the Investing industry and accounts, market trends, customer needs, and competition.
  • Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise, and deepen relationships with key decision makers in select accounts.
  • Partner with sales to drive revenue growth in the Investing industry and key accounts.
  • Run the "One-to-Few" ABM program for key Investing accounts, ensuring that the marketing strategy drives cross-sell, expansion, and overall growth required.
  • Collaborate with Product Proposition teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities, thought leadership, and expertise.
  • Work with sales to gain customer advocacy, build client trust and loyalty, and develop long-term strategic partnerships.
  • Collaborate with the Partner team to develop co-marketing strategies with select partners that further enhance our reach and growth in the Investing industry and accounts.
  • Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for the Investing industry, gain local insights, and monitor plan effectiveness.
  • Collaborate with the Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement across the Investing industry and select accounts.
  • Continuously monitor and report on progress on key KPIs, particularly account revenue growth, cross-sell, and white space expansion.
  • Partner with the Sales Enablement team to engage sellers around the Investing industry and account initiatives, develop their skills, and equip them to have effective customer meetings.
Requirements
  • A minimum of 12 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/or Account Based Marketing targeting Fortune 1000 Investing (Asset Management, Broker Dealers, Indexes, Execution Clearing) companies.
  • Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
  • "One-to-Few" Account Based Marketing experience driving awareness, building a reputation, deepening relationships, and partnering with sales to drive revenue growth in a very targeted set of accounts.
  • Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 Financial companies is a plus.
  • Proven experience working with multiple business stakeholders and driving consensus around client-centric strategies.
  • Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.
  • Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Adept at data-driven decision making and business management.
  • Collaborative mindset and the ability to work effectively with cross-functional teams.
What We Offer
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

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