Senior Director, Subscriber Acquisition Marketing
4 weeks ago
About the Role:
Mindlance is seeking a seasoned marketing professional to lead the subscriber acquisition marketing efforts for the Wall Street Journal, Barron's, and MarketWatch. As Senior Director, Subscriber Acquisition Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive subscriber growth and meet business objectives.
Key Responsibilities:
* Execute acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives
* Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement
* Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI
* Work collaboratively with Product/Tech, News, Operations, Finance, and broader Marketing teams to come up with creative ways to drive subscription growth
* Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are delivering on business goals
Requirements:
* 12+ years of results-driven digital marketing experience, including a focus on customer acquisition
* Experience managing a team
* Experience working with product teams
* ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
* Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
* Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges
* Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments
EEO:
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
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