Senior Marketing Director

2 months ago

Glendale, California, United States Glen Park Senior Living Full time
Job Title: Senior Marketing Director

About Us:

Glen Park Senior Living is a leading provider of exceptional senior living solutions, dedicated to enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.

Job Summary:

We are seeking a highly skilled Senior Marketing Director/Retirement Counselor to join our team. In this role, you will assist with resident onboarding and generate leads for our community.

Key Responsibilities:

  • Achieve maximum occupancy levels and meet monthly benchmarks.
  • Follow up with leads and develop new resources using CRM software.
  • Presentation of community benefits to prospective residents.
  • Understanding of customer needs and wants.
  • Conduct morning rounds to ensure facilities are tour-ready.
  • Follow up on all leads, tours, reservations, and inquiries.
  • Assist with administrative tasks.
  • Attend community events.
  • Write press releases.
  • Maintain liaison with families and residents.
  • Resolve resident complaints and grievances.
  • Assist in the front office.
  • Attend monthly family gatherings.
  • Obtain complete and accurate information to facilitate the admissions process.

Qualifications:

  • Presents a professional image to prospects through dress, behavior, and speech.
  • Experience working with older adults is preferred.
  • Completion of at least 60 college or continuing education units is required.
  • Current training in first aid and CPR is preferred.
  • Flexibility to relocate and travel as needed for the position.
  • Execute Strategic Marketing Plan.
  • Utilize CRM software to manage all contacts.
  • Compassionate and uplifting spirit that is passionate about working with the senior population.

Special Skills Needed:

  • Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.
  • Excellent communication skills.
  • Customer service and time management skills.

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Ability to lift up to 15 pounds at times.

Lines of Supervision:

  • Supervision Given & To Whom: Executive Director & COO
  • Supervision Received & From Whom: Delegated by the Administrators.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.

Company Benefits:

  • Competitive salary
  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off
  • Opportunities for career growth

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