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Lead Content Marketing Strategist

2 months ago

Pittsburgh, Pennsylvania, United States BNY Mellon Full time

Position Overview

Senior Marketing Content Manager, Dreyfus and Mellon

About Dreyfus

Dreyfus stands as a prominent entity in cash and liquidity management, boasting nearly five decades of expertise in crafting innovative liquidity solutions. Our mission is to provide robust and enduring liquidity strategies to clients and institutional investors, ensuring comprehensive cash management. By merging specialized cash investment knowledge with a diverse array of product offerings, we assist investors in navigating a complex liquidity environment.

Our liquidity solutions encompass all principal asset classes, including prime, Treasury, US government, municipals, and short-duration fixed income. The extensive nature of our capabilities, coupled with our focus on addressing each client's unique investment challenges, enables us to formulate holistic strategies aimed at maximizing yield through effective cash segmentation. We are dedicated to fulfilling clients' operational, core, and strategic cash requirements through comprehensive client solutions and a variety of investment vehicles, including domestic and offshore money market funds, separately managed accounts, and sub-advised ultra-short exchange-traded funds (ETFs).

About Mellon

Mellon is recognized as a global leader in index management and ranks among the largest institutional index managers worldwide in terms of assets under management. Since its inception in 1983, Mellon's commitment to precision and client collaboration has transcended conventional benchmarks. Our legacy of innovation traces back to the 1970s, attributed to founders William Fouse and Thomas Loeb, who are celebrated as pioneering developers and advocates of indexing. With four decades of experience, Mellon manages investments for some of the most sophisticated clients globally, demonstrating that index investing necessitates an active approach.

We are in search of a marketing professional to fill the role of Senior Marketing Content Manager for Dreyfus and Mellon, part of the Mellon Investments Corporation. This position offers a hybrid work arrangement.

Key Responsibilities:

  • Oversee a content strategy for Mellon and Dreyfus, collaborating closely with the Marketing team to harness our premier research and insights for clients and prospects.
  • Compose thought leadership pieces and provide copywriting assistance across various platforms, including articles, white papers, webinars, brochures, presentations, and internal communications.
  • Coordinate virtual events that showcase our personnel and thought leadership, managing invitations, speaker preparation, live events, and recording postings.
  • Develop and implement new go-to-market initiatives, defining core positioning, value propositions, and scope, with execution support from the broader marketing team.
  • Work proactively with the marketing team to create a digital content strategy, including multimedia and social media distribution, that aligns with the overall content agenda.
  • Foster strong relationships with subject-matter experts and business development teams to produce high-quality marketing materials focused on strategic growth objectives.
  • Adhere to strict deadlines, employing effective project management skills to ensure error-free content development, execution of internal and external events, and distribution.
  • Collaborate with the team to create innovative marketing and content strategies that support key strategic initiatives, taking ownership of editing, writing, and producing a wide range of client-focused content.
  • Understand and comply with editorial standards and processes, as well as standard operating procedures for communications and events.
  • Stay informed about emerging industry trends to identify new opportunities.
  • Support or lead events as necessary.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field is preferred.
  • 4-6 years of experience in marketing, content marketing, or editorial roles is preferred.
  • 1-3 years of experience in event management is preferred.
  • 1-3 years of experience in investments or financial services is preferred.
  • Proven ability to manage multiple high-priority projects to completion under tight deadlines using strong project management and time management skills.
  • Flexibility to take direction and work collaboratively or independently.
  • Capability to thrive in a fast-paced, frequently changing environment within a complex, highly regulated industry.
  • Proficiency in Microsoft Office, including PowerPoint, Excel, and Word, as well as Adobe Acrobat and Workfront is preferred.
  • Experience with the ethical use of AI technology for content development and editing is preferred.
  • Familiarity with Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop, After Effects, Acrobat Pro) is a plus.
  • Experience in marketing communications and campaign/content production.
  • Experience collaborating on projects with diverse cross-functional teams, including web specialists, designers, subject-matter experts, project managers, business development teams, and third-party vendors.
  • Commitment to maintaining a professional demeanor, demonstrating excellent interpersonal skills, and building strong, positive relationships with key partners.
  • Dedication to a collaborative team environment.
  • Exceptional verbal and written communication skills, with meticulous attention to detail and a commitment to producing high-quality work.
  • Willingness to develop a strong understanding of global financial and investment topics and a keen awareness of business and sales priorities.

Company Culture and Benefits:

At BNY Mellon, our culture is a testament to our values. We offer competitive compensation, comprehensive benefits, and well-being programs rooted in a culture of excellence. Our focus is on health, personal resilience, and achieving financial goals as a valued member of our team, complemented by generous paid leave policies that support you and your family during significant moments.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer, welcoming individuals from underrepresented racial and ethnic groups, females, individuals with disabilities, and protected veterans.