Strategic Marketing Consultant

2 months ago


Pittsburgh, Pennsylvania, United States AlphaGraphics - US514 Full time
Job Overview

AlphaGraphics in the Cultural District is seeking an experienced Marketing Strategist to enhance our team as a key contributor. This role is pivotal in providing strategic communication solutions that empower our corporate and non-profit clients to reach their objectives.

The successful candidate will excel in facilitating client discussions, acting as a strategic partner to the sales team, and overseeing projects from conception to execution. This includes developing plans, managing budgets, crafting creative content, monitoring campaign performance, analyzing data, and measuring return on investment.

Key Responsibilities
  • Build and nurture client relationships while evaluating their marketing and communication requirements in collaboration with senior leadership and account managers.
  • Convert business goals into actionable marketing strategies and solutions.
  • Ensure proactive communication with all stakeholders throughout the project lifecycle.
  • Oversee project schedules and financial resources.
  • Design and implement marketing strategies across SEO, SEM, social media, web, and email campaigns.
  • Develop and execute automated, multi-channel marketing initiatives.
  • Create engaging content for social media, websites, and video platforms.
  • Continuously monitor, assess, and report on marketing activities and outcomes.
  • Collaborate with internal teams to lead brainstorming sessions, set pricing strategies, establish timelines, and ensure effective communication among team members, vendors, and clients.
  • Deliver creative solutions within client-driven timelines while maintaining a keen attention to detail.
  • Stay updated on marketing and communication trends, particularly in new media.
  • Maintain proficiency in necessary software tools such as Acrobat and Microsoft Office.
  • Support the development and execution of AlphaGraphics' marketing strategy to enhance lead generation efforts.
  • Contribute to a comprehensive annual marketing plan aimed at the growth and expansion of the company’s offerings.
  • Implement integrated creative strategies that align with the company’s business objectives and uphold our brand identity.
  • Ensure consistency in brand standards across all marketing and communication platforms.
Qualifications
  • Bachelor's Degree in Marketing, Graphic Design, or a related discipline.
  • A minimum of five years of experience in a marketing role.
  • A collaborative team player with a positive outlook.
  • Excellent interpersonal and communication abilities.
  • Highly organized and detail-oriented.


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